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Liz Muller    

Vice President - Creative Global Design, Starbucks

Liz Muller's task is to introduce the chain into foreign markets via splashy flagship stores, and her efforts often stray from the first 18,000 shops' formula. She builds based on how cultures interact with brands: In Amsterdam, coffee without a biscuit is unthinkable, so the store tweets when warm pastries are ready. In New Delhi, customers come in groups for multiple cups, so soft lights and big tables encourage lounging. "The most sustainable thing is to make people truly want to be there," she says.


The Bank by Liz Muller for Starbucks

Following the popularity of our story about a Starbucks designed by Kengo Kuma, here are some images of a concept store that the coffee-shop giant has completed inside a historic bank vault in Amsterdam.

Interview With Starbucks Designer Liz Muller, Creator of 15th Avenue E INTERVIEW WITH STARBUCKS DESIGNER LIZ MULLER, CREATOR OF 15TH AVENUE E

After publishing the world’s first glimpse of the new Starbucks’ store design yesterday, we got in touch with Liz Muller who is Director of Global Concept Design over there at the big coffee company. We interviewed her on the phone about the 15th Avenue E concept store they had rolled out in Seattle, the reasons behind it, and the company’s plans for the future.

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