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Loren McDonald  

Vice President, Industry Relations, Silverpop

Loren McDonald's role at Silverpop is to educate clients and prospects on best practices and emerging trends in e-mail marketing and marketing automation.

He has more than 25 years of experience in marketing, consulting and strategic planning. Loren has held executive marketing positions at companies including Lyris Inc., EmailLabs, USWeb/CKS and Arthur Andersen. He has written more than 400 articles and blogs and has won several awards, including the eec 2011 Marketer of the Year and the 2005 American Business Award's (The Stevie's) Marketing Executive of the Year.

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