Cofounded Not Ordinary Media, which provides cross-platform video-content distribution for advertisers, in 2014 with no outside funding, and counts GE, Lowe's, Pernod Ricard, Monrovia Horticulture and Callaway as clients. Expects more than $2 million in revenue in 2016. Rochelle also founded Taking the Lead, a group promoting female leadership in advertising, in 2014.

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