Managed and implemented $2MM national advertising plan focused on increasing pay-per-view and tune-in awareness.

Responsible for all national consumer advertising plans and implementation after executive approval.

Oversaw interactive strategy and implementation as it relates to WWE messaging to social networks.

Managed day to day relationships with media and key partners in host cities for key PPV events including WrestleMania and SummerSlam.

Prioritized and messaged key WWE initiatives through internal assets including TV, live events, and magazine.

Oversaw operational production of (2) yearly WWE Fan Festivals and experiential events that incorporate ticketing, sponsorship, and merchandise revenue as well as retail, licensee, and sponsor activation.

Oversaw production of two mobile marketing tours in support of WrestleMania that generated $3MM in media value in 2007 and 2008 while attracting 200k fans each year over 12 different tour stops. Supervise Marketing Manager and Marketing Coordinator while reporting directly to EVP of Marketing. Booked and negotiated contracts for live events for the ECW touring division of WWE.

Set all ticket prices, advertising budgets, and advertising plans for all ECW live events.

Supervised Live Event Manager and Live Event Coordinator while reporting directly to SVP of Live Events.