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Lucie Greene      

Worldwide Director of the Innovation Group at J. Walter Thompson

Lucie Greene is the Worldwide Director of the Innovation Group at J. Walter Thompson, in-house futures and innovation think tank. She leads The Innovation Group’s ongoing research into emerging global consumer behaviors, cultural changes and sector innovation, with regular deep-dive studies and daily insights. She also works with J. Walter Thompson’s Fortune 500 clients and global lifestyle brands on future strategy.

The Innovation Group’s work is frequently cited in prestigious publications including the New York Times, Bloomberg Businessweek, the Guardian, WWD, USA Today and the Times.

Lucie is the outward-facing futurist for J. Walter Thompson. She’s a thought leadership columnist for Campaign, writes for the Financial Times on futures and has spoken at conferences including CES, SXSW, Web Summit, Cosmoprof, WWD Summit, AdAge and Ad Week, discussing future trends across multiple lifestyle sectors. She has appeared on the BBC, Fox News and Bloomberg Television as an expert on the future.

Silicon States, Lucie’s first book, explores the future civic roles of Big Tech.

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Introducing Silicon States, The Debut Book By JWT's Lucie Greene

In her debut book, J. Walter Thompson's chief futurist Lucie Greene offers a bracing look at how Google, Apple, Amazon, Facebook, Microsoft and other Silicon ...

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