Lucinda Barlow leads the global marketing team responsible for YouTube's core ad-supported business making YouTube a daily destination for over a billion users globally. She drives the vision and execution for the YouTube brand which has the biggest social presence in the world today, as well as marketing new mobile product innovations such as Live, VR, Community, Living Room and Gaming. Before moving to California, Lucinda led Google's marketing in Australia and NZ for five years and the Communications team prior to that. Lucinda holds Bachelors degrees in Electrical Engineering and Computer Science, and an MBA from INSEAD. Lucinda lives in the Bay Area with her husband and three children.

Marketing, Viral Marketing, Digital Marketing Branding, Innovation,