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Lucinda Bassett  

International Best-Selling Author of "From Panic to Power: Proven Techniques to Calm Your Anxieties, Conquer Your Fears, and Put You in Control of Your Life", Founder of Midwest Center for Stress and Anxiety, Award Winning Infomercial Producer

Lucinda Bassett is a nationally acclaimed best-selling author (4 books currently) and Forbes cited 4th top spokesperson in the country, Award winning infomercial producer, and Winner of Radio Campaign of the Year for three consecutive years, A platinum award winner, achieving over 16 billion radio impressions. The Washington Post reported Lucinda’s infomercial as the third most frequently viewed in history. It is the longest airing infomercial of all time. A repeat guest on Oprah and The View, along with appearances on Montel, Entertainment Tonight, Regis, and more, Lucinda is a highly motivational, entertaining speaker for your next event. Both she and her programs and skills have been featured in such magazines as Cosmopolitan, Self, Prevention, and Psychology Today.

She is an exceptional example of a woman who grew a small Direct Response business into a multi million-dollar company with over 100 employees. Someone who started at the bottom, built her way to the top, and then, forced to downsize during the economic downturn in 2009 along with the loss of her business partner and husband, made the decision to eventually sell her company to a strategic partner. She then created a SIX STEP STRATEGY FOR REBUILDING an EMPOWERING NEW FUTURE in times of CHALLENGE AND CHANGE.

Bassett developed a self-help program called "Attacking Anxiety and Depression" which was the subject of a study by the Journal of Clinical Psychology. The study of 176 participants found that roughly 50% of participants reported positive changes in their lives as a result of the program Bassett developed, which is comparable to the improvements made in private counseling with a licensed therapist

Using the skills and techniques she herself embraced as she went on to rebuild her life, create a new brand, and new product, The Solution, (which sold out on QVC with her first airing), she went on to write two more books, The Solution, and her latest book, Truth Be Told.

Bassett founded the Midwest Center for Stress and Anxiety in 1984; she sold it in 2008 to focus on personal coaching. Her infomercial "Attacking Anxiety and Depression" is one of the longest-running infomercials in history.

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