Lessons of the Street: A guide to creating a meaningful brand, relationships and securing business

Lucinda is an inspirational speaker with magnetism, insight and humor. Her story reveals her path to homelessness to her realization that you are only one choice away from changing the world. Yates’ story focuses on the power of perseverance in an entrepreneurial organization, how out-of-the-box thinking can build and brand your company, the power of women in business and the notion that--with effort and resolve--lives can be made better. This incredible story is told and shared in a way that empowers all who hear it. Yates is a businesswoman who is causing an effect each day, in a big way.

Building Bridges: One to One Marketing

Getting people to talk about your company, its products and your customers is the mindshare that all great marketers and companies strive to achieve. Yates’ journey of personnel and financial recovery led her to the realization that she could merge her past experiences into the present of her life. Now, she "builds bridges" for organizations and corporations who wish to help their communities. Amazingly, Lucinda transformed her homeless status as well as her outlook on life and now champions a viable means of raising money, awareness, and doing business. Find out how Yates’ business model gets people talking about her business, her personnel story, the community and her customers!

Homeless to Entrepreneur

In the early 1980s, due to the pain of divorce and financial setbacks, Lucinda and her young daughter found themselves homeless, living day to day. At one time, she searched for bridges sleep under at night with her small daughter. Lucinda changed these conditions by digging deep into her spirit and was able to find a home and rebuild a life. These experiences made her who she is today and brought her to a business model beyond what anyone would ever dream.

About Lucinda Yates

Once homeless and destitute, Lucinda Yates took her future in her hands and created a multi-million dollar company. Her success story not only inspires – it delivers.

Inspirational Entrepreneur: Awarded Best Small Business Out of the Box by UPS, Lucinda Yates' start-up company grew from selling a handful of handmade pins to selling 4 million pins that have raised over $24 million for non profits. With her "dare to make a difference" attitude, Lucinda shows audiences the strategies she used to overcome obstacles and how to apply those same practical strategies to your organization's needs.

Success Story: Lucinda's unique insight into overcoming obstacles and challenges in order to achieve both personal and corporate success is inspiring and educational. With her direct approach to handling problems, Lucinda empowers audiences and inspires employees.

Philanthropist: Featured in Better Homes and Gardens, Lucinda's pin sales not only saved her from poverty, but raised both awareness and millions for non profit organizaitons. With integrity and passion, Lucinda looks beyond the bottom line to give others a chance at opportunity and success. Her story reveals her path to homelessness to her realization that you are only one choice away from changing the world.

Branding, Inspirational, Chief Executive Officer (CEO), Creativity, Empowerment, Overcoming Adversity, Volunteerism, Women in Business, Motivational, Leadership,