Lucy is a founder of Uncommon a creative studio building brands that people in the real world actually wish existed. Either by working with clients or by creating brands ourselves. Lucy started in advertising at BMP DDB, where she rose to Executive Strategy Director, running DDB’s Global Planning Group and sitting on DDB’s Global Executive Committee. Under her guidance, DDB London was IPA Effectiveness Agency of the Year three times in a row. Lucy then joined Grey as EMEA/London CSO where she also steered Grey to win Agency of the Year at IPA Effectiveness and the Effies. She was promoted to CEO of 550 strong Grey London in Jan 2015, overseeing Grey’s strongest run of awards, new business and commercial success and left at the end of 2016 to set up Uncommon with Nils Leonard and Natalie Graeme. She is regarded as one of the best planners of her generation.

Strategic Planning, Competitive Strategy, CEO, Chief Executive Officer (CEO), Business Founders, Female Leadership, Influential Women, Women in Business,