Graduate and MBA of Peking University. He first worked as Xinhua News Agency reporter, and later editor of China Securities and Futures and chief editor of China Charity Time; In 1999 he founded INHERE Public Relations Co., Ltd, providing counsel to companies ranging from IT/telecommunications to finance. He acted in the mean time as Secretary General of China Committee of Corporate Citizenship under the Ministry of Civil Affairs and deputy director at China NPO Network which is the most famous; In 2005 he founded Shanghai NPO Network . He is also the vice Secretary General of one of the largest corporate foundations in China—Nandu Foundation. Key areas of his researches: marketing communications, NPO management, corporate citizenship.

Innovation, Corporate Responsibility, Environment, Sustainability,