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Lynda Deakin  

Co-founder and Leader of IDEO’s Food & Beverage Practice

Lynda Deakin, a Partner at IDEO, brings over fourteen years of experience working with a broad range of food and beverage clients to her work. She is the co-founder and leader of IDEO’s Food & Beverage practice as well as a lead in the Consumer Experience Design business community. In these roles, Lynda helps companies and organizations solve their toughest problems and identify opportunities for growth.

Lynda founded the Food & Beverage practice at IDEO out of a passion for understanding consumer needs. The practice’s empathic approach enables clients to address people’s unmet desires and aspirations and empowers them to tackle a wide variety of design and innovation challenges—from designing the next $100M product to creating strategic development platforms.

Lynda has worked with clients such as ConAgra, Campbell’s, Wrigley, Boston Market, Anheuser-Busch InBev and Procter & Gamble. Using brand as the anchor that supports user experience, Lynda brings a creative spark to the projects she directs, helping companies to express their vision and realize their goals.

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