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Lynn Lanphier  

Director, Digital Analytics, Best Buy Co. Inc.

At Best Buy, Lynn Lanphier leads the digital analytics team, which includes industry research, competitive analysis, web analytics and multi-channel data integration. She and her team help the business connect the dots by transforming data and information into insights and action plans that drive business results. Prior to Best Buy, Lynn worked for more than 10 years at Spiegel Catalog in marketing and merchandise planning roles.

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