Lyor Cohen is a music industry executive and manager. He has been involved with hip-hop at record labels including Rush Productions, Def Jam, Warner, and more. He started managing rappers at Rush Productions, then led Def Jam starting in the 1990s.

In September 2016, Google's YouTube announced Lyor would be joining the organization as Global Head of Music. He officially joined the company in December 2016. He wrote a public letter stating some of his goals and aspirations for his new role. He will strive to enable the music industry to adopt new business models that take advantage of technological advances.

Jewish, Religious, Religious speakers, Musician, SXSW, Music, Jewish Heritage,