**_Mac Kroupensky's story, of a father helping his 20 year old son die with delicacy from cancer, touches the heart and mind and helps us grow in compassion, love and understanding.

What he learnt by accompanying his son in his death and how he managed to transform, what is without a doubt, the most painful experience on earth, into a celebration of life and a positive growth opportunity, is a lesson for all._**

Some of the findings he shares:

• The importance of reframing life and death, and why we need to learn to be thankful for the gift of life and the privilege of knowing and loving.

• The value of celebrating the present moment with our loved one and surrounding him or her with joy and with the reassurance that their time on earth really mattered.

• He delves into the importance of being there in the moment of passing, and how to fill our loved one with good vibes.

• There will be a time to cry... however, right now, during the wake and funeral, it is our job to help those that stay behind learn to face the separation wisely.

• Finally, he shows us how to capitalize the most profound experiences in life to grow in compassion, wisdom and love.

Audiences' commend his presence and describe his keynotes as profound, engaging and dynamic and normally rate them: 9.5 on a 10 point scale.

New to the international circuit, in his country, Mac, is a distinguished keynote speaker and radio celebrity on cutting edge marketing, sales, innovation, collaboration, change, motivation, and on a more personal note, helping his sons die with delicacy from cancer.

He has delivered over 400 keynotes to leading companies, associations and business schools, and has directed content for over 50 Summits.

Every keynote he delivers is researched and personalized to respond to the specific needs of the audience and is built to integrate into the flow and theme of the event.

Designing and directing content for over 50 Summits, as well as being a past association president, makes him uniquely qualified to understand meeting planners and association Presidents' demanding needs.

His eclectic, multicultural background is alluring. Trilingual; English, Spanish and French. He was born in Mexico to Russian Father and American Mother. His wife is French. He was brought up in the United States, and lived in Canada, France and Colombia before returning to Mexico.

25 years of executive experience, innovating, launching and building industries, companies and brands, makes him attuned to the urgency, pains and needs of clients. He works hand in hand with them to develop and deliver precise, hard hitting content that moves people to act, improving the ROI of the event.

His corporate experience includes launching and managing for eight years Ogilvy Direct Mexico (a company of The WPP Group, a leading worldwide communication group) where he executed over 500 direct marketing and CRM campaigns, including introducing in the country American Express Gold Card and Corporate. He also directed new business development in Mexico for Le Groupe Accor, (a global leader in hotels and corporate services) where he launched the first B2B smart card as well as the first promotional coupon company in the country.

As an entrepreneur he co-founded "Congress Executive Training" and took it to be the premier vertical seminar company in Mexico, creating strategic, marketing, sales, innovation, hospitality, political marketing and women's leadership summits, which have reached over 30,000 executives over the past five years. He works regularly with speakers like Sergio Zyman, Seth Godin, Ram Charam, John Quelch, Jack Trout, Philip Kotler, Madaline Albright, Gary Hamel y Adrian Slywosky.

Some current and past clients include: American Express, Baxter, Bimbo Bakeries, Cemex, Ford, Grupo Dine, Sheraton Hotels, Hewlett Packard, New York Life, Oracle, Vitro, Volkswagen, and The Secretary of Tourism of Mexico among many others.

Conferences and workshop topics:

• How to survive a son's death from cancer.

• Innovation through collaboration and co-creation.

• Doing business in Mexico.

• Marketing to Hispanics.

• The sales professional of the XXI Century.

• Thriving in the new new world.

Innovation, Sales, International Business, Marketing, Health, Latin America, Inspiring, Diversity, Business, Diversity Topics, Motivational