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Mada Seghete is an experienced marketer and evangelist leading Branch's Marketing team, as well as many of the culture initiatives at Branch. Growing Branch is an adventure where she gets to do what she loves most - help and educate mobile brands on how to get more users and optimize their mobile experiences.
Branch powers deep linking and mobile attribution for 35,000+ of the most advanced apps in the world, including household names like Airbnb, Pinterest, Slack, Ticketmaster, Tinder, Starbucks, and Yelp. Every day, their customers generate more than 100 million new URLs, and they process 2.5TB of raw data from over 10 billion events.
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