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Maddy Dychtwald      

Co-Founder & Senior VP of Age Wave; Author & Changing Demographics Trends Expert

Author, speaker, and Age Wave co-founder Maddy Dychtwald is a leading expert on the changing demographic trends—both generation- and gender-related—shaping the marketplace, the workplace, and our lives.

Dychtwald has spent more than 25 years investigating and forecasting lifestyle and market trends of older adults and the 79 million baby boomers. Building on this knowledge, she has recently emerged as a renowned authority on the rising economic influence of women and their impact on industries, ranging from financial services and healthcare to consumer marketing.

Maddy Dychtwald co-founded Age Wave, the nation's foremost thought leader on population aging trends and their profound business, lifestyle, and cultural implications. The company provides breakthrough research, award-winning communications, and results-driven marketing and consulting initiatives to more than half of the Fortune 500. Dychtwald serves as the Senior Vice President at Age Wave.

A high-impact speaker, she has addressed more than 300,000 business and social service leaders worldwide for organizations such as Blue Cross of California, Chevron, Direct Marketing Association, Fidelity Investments, Lincoln Financial, LPL Financial, Global Women Leadership Network, MasterCard, National Association of Educators, Network of Executive Women, and the World Future Society. Dychtwald has been regularly featured in prominent media worldwide, including Bloomberg Businessweek, Forbes, Newsweek, TIME, US News & World Report, Fox Business News, CNBC, and NPR. She is also a popular contributor to The Huffington Post and

Her book, Influence: How Women's Soaring Economic Power Will Transform Our World for the Better, explores how women are the major change agent of the decade to come. Dychtwald also wrote Cycles: How We Will Live, Work, and Buy, the winner of the 2004 Book of the Year Award from the National Community Colleges Association, and co-authored an illustrated children's book on personal reinvention entitled Gideon's Dream: A Tale of New Beginnings (2008).

Together with her husband Dr. Ken Dychtwald, Dychtwald received the prestigious Esalen Prize in 2016 for outstanding contributions to advancing the human potential of aging men and women worldwide. She is also a founder of the nonprofit organization Women Against Alzheimer’s and serves as a board member of the BrightFocus Foundation, which funds early stage research to eradicate diseases of the brain and eye. She is a founding member of the XPRIZE Alzheimer’s Braintrust gearing up to globally crowdsource innovation solutions to end Alzheimer’s disease.

Speech Topics

How the Age Wave Will Transform the Marketplace, the Workplace and Our Lives

Increasing longevity, declining fertility and aging baby boomers are triggering an enormous age wave. This demographic tsunami has the potential to create ground-breaking marketplace and work/talent opportunitiesand equally compelling social and financial challenges.

This informative, motivating and entertaining presentation will explore: How will people use their newfound longevity bonus? Why will the cyclic lifeplan replace the traditional linear model? How will aging boomers change established paradigms of work, leisure, learning and retirementas well as lifetime brand loyalty? Whats the most effective way to market and sell to middlescent boomers wishing to enrich the quality of their lives, while forestalling aging? Why is managing a four-generation workforce the new diversity mandate?

(Note: This presentation can be shaped to focus either on the US, North American or global Age Wave.)

Re-Visioning Retirement: New Timing, New Purpose, New Planning, New Funding

Everyones retirement clock has been reset as a result of the recession. But highly acclaimed Age Wave research reveals a surprising finding: This could be a good thing, for individuals, the consumer marketplace and financial planning professionals.

This presentation will explore: Why financial peace of mind has become far more important than wealth in the new American dream. How womens rising financial power is transforming their attitudes and behavior toward money, their family dynamics and the field of retirement planning. How the adult lifestage demands of eldercare, sibling care, grandparenthood, singlehood and rehirement will dramatically impact retirement preparation and funding. Well also discuss the products, services and guidance people now seek from financial professionals to safeguard a successful retirement while avoiding the five retirement wildcards that could shatter their dreams.

The Cure for Our Aging Healthcare System

Whether we live long lives with vitality and purpose or sickness and suffering will depend to a great extent on our ability to reshape the skills, services and incentives of our current healthcare system. This new presentation provides a visionary glimpse into the future, outlining the critical course corrections required to create healthy aging and productive longevity.

Topics to be covered include: Why we must accelerate the scientific breakthroughs needed to prevent, delay and eliminate the horrific diseases of aging (such as Alzheimers); why training healthcare professionals to become aging-ready will both saves lives and money; how the boomers proclivity toward control, self-care and connectivity can help make disease prevention and self-care a national priority; how new technologies and emerging community-based services can enable us to shift the healthcare focus from hospitals and nursing facilities to home-based care; why establishing a humane and dignified approach to end-of-life care has reached a critical tipping point.

Optimizing Generational Diversity: Four Cohorts Rethink Work, Money, Family, Retirement and Success

For the first time in history, four generations of active adults are simultaneously participating in the workforce and marketplace. Each has its own lifestyle values, attitudes about work and money, means of connecting and communicating, role models and marketplace preferences.

This high-impact presentation will examine: What key social forces have shaped each generation and produced their distinct, core lifetime characteristics? What does each generation hope to get fromand give totheir jobs/careers? How do you manage and motivate each generation, from encore workers seeking stimulation and self-worth, to older workers looking for balance and purpose, to mid-career workers trying to reboot their enthusiasm for a longer and more demanding worklife, to young workers struggling to enter the workforce during tough economic times. How does each measure success?

This presentation can focus on how to attract and retain valuable talent and enhance productivity through the creative use of flexible work arrangements, innovative learning, mentoring and sponsoring opportunities, sabbaticals, retraining, re-careering, flex-retirement, and creative compensation and benefits programs. Alternatively, it can orient toward the most effective ways to reach out toand connect withMillennials, Gen Xers, Boomers and members of the Silent Generation.

Influence: How the Rising Power of Women Will Transform Money, Men and the Marketplace

We have reached a tipping point where a critical mass of women, bolstered by unprecedented levels of education, workforce participation and escalating income are assuming more powerful roles in their familys purchasing decisions. This is particularly true in the traditionally male-dominated sectors of financial planning, real estate, automotive and technology. Yet most marketers dont fully understand how todays woman thinks, feels, cares and buys and how women and men are increasingly partnering to make large purchasing decisions. Drawing on proprietary Age Wave research as well as dramatic insights from her landmark new book, Influence: How Womens Soaring Economic Power Change Our World for the Better, Maddy Dychtwald explores how the ascent of women is transforming their relationship to their money, their mates, their families, their careers and the marketplace.

Her presentation examines: The historic scope of womens financial influence and their expanding monetary power; the five things that all men need to know about marketing to influential women; the key ways that women are transforming the workplace and leadership; and how theyre trying to use their increased clout to transform our world for the better.

(Note: This presentation can be customized for the financial services, healthcare, consumer products and retail industries.)

Generations & the Future of Housing

For the first time in history, four generations of adults are active participants in the workforce and marketplace. Each has its own lifestyle, values, attitudes, and hopes and dreams concerning home, work and money, means of connecting and communicating, and marketplace preferences. This high-impact presentation will explore these as well as the key social forces that have shaped each generation--Millennials, Gen Xers, Boomers, and the Silent Generation.

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