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Maddy Dychtwald    

Co-Founder & Senior VP of Age Wave, Author & Changing Demographics Trends Expert

For more than 30 years, Maddy Dychtwald has been deeply involved in exploring all aspects of the age wave and how it’s transforming the marketplace, the workplace, our world, and our lives. Along the way, she has become an internationally acclaimed author, speaker, Wall Street Journal blogger, and thought leader on longevity, aging, the new retirement, and the ascent of women.

A successful entrepreneur, Maddy co-founded Age Wave, the world’s leader in understanding and addressing the far-reaching impacts of our aging population. The Age Wave team has worked with more than half of the Fortune 500 in industries ranging from healthcare and medical technology to financial services and consumer marketing.

With women at the forefront of the longevity revolution, Maddy has dug deep into their specific longevity-related wants, needs, and challenges. She has led numerous acclaimed studies on women and money, including the landmark Women, Money and Power sponsored by Allianz and, most recently, Women and Financial Wellness: Beyond the Bottom Line for Bank of America Merrill Lynch. In addition, she has been involved in more than 25 thought leadership research studies worldwide on aging, longevity, retirement, health, family, caregiving, housing, and leisure, which have cumulatively garnered more than twelve billion media impressions.

She is the author of three books, Cycles: How We Will Live, Work, and Buy (voted Book of the Year by the National Community Colleges Association), Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better, and the children’s/young readers’ book Gideon’s Dream: A Tale of New Beginnings. Currently she is writing a new book that combines her professional and personal passions: Ageless Aging: 50 Simple Hacks to Reboot Your Life.

As a member of The Wall Street Journal’s Expert Panel on Retirement, Maddy’s posts on leadership, wealth management, and financial planning have topped the most-read lists for their categories in 2017 and 2018. Her insights and research have also been featured in prominent media outlets, including Bloomberg Businessweek, Forbes, Newsweek, Time, Fox Business News, CNBC, and NPR.

Having watched both her mother and mother-in-law battle dementia, Maddy is committed to eradicating this horrific disease. She is a co-founder of the non-profit Women Against Alzheimer’s and serves as a board member of the non-profit BrightFocus Foundation, which funds cutting-edge research to cure diseases of the brain and eye. She is also a founding member of the XPRIZE Alzheimer’s Brain Trust, which is working to globally crowdsource innovative solutions to end Alzheimer’s.

A working mom for much of her adult life, Maddy is now an empty nester. She is passionate about her family as well as about longevity as both a demographic phenomenon and a personal journey. She and her husband Ken were recently awarded the prestigious Esalen Prize for their outstanding contributions to advancing the human potential of aging men and women worldwide.

Speech Topics


How the Age Wave Will Transform the Marketplace, the Workplace and Our Lives

Increasing longevity, declining fertility and aging baby boomers are triggering an enormous age wave. This demographic tsunami has the potential to create ground-breaking marketplace and work/talent opportunitiesand equally compelling social and financial challenges.

This informative, motivating and entertaining presentation will explore: How will people use their newfound longevity bonus? Why will the cyclic lifeplan replace the traditional linear model? How will aging boomers change established paradigms of work, leisure, learning and retirementas well as lifetime brand loyalty? Whats the most effective way to market and sell to middlescent boomers wishing to enrich the quality of their lives, while forestalling aging? Why is managing a four-generation workforce the new diversity mandate?

(Note: This presentation can be shaped to focus either on the US, North American or global Age Wave.)

Re-Visioning Retirement: New Timing, New Purpose, New Planning, New Funding

Everyones retirement clock has been reset as a result of the recession. But highly acclaimed Age Wave research reveals a surprising finding: This could be a good thing, for individuals, the consumer marketplace and financial planning professionals.

This presentation will explore: Why financial peace of mind has become far more important than wealth in the new American dream. How womens rising financial power is transforming their attitudes and behavior toward money, their family dynamics and the field of retirement planning. How the adult lifestage demands of eldercare, sibling care, grandparenthood, singlehood and rehirement will dramatically impact retirement preparation and funding. Well also discuss the products, services and guidance people now seek from financial professionals to safeguard a successful retirement while avoiding the five retirement wildcards that could shatter their dreams.

The Cure for Our Aging Healthcare System

Whether we live long lives with vitality and purpose or sickness and suffering will depend to a great extent on our ability to reshape the skills, services and incentives of our current healthcare system. This new presentation provides a visionary glimpse into the future, outlining the critical course corrections required to create healthy aging and productive longevity.

Topics to be covered include: Why we must accelerate the scientific breakthroughs needed to prevent, delay and eliminate the horrific diseases of aging (such as Alzheimers); why training healthcare professionals to become aging-ready will both saves lives and money; how the boomers proclivity toward control, self-care and connectivity can help make disease prevention and self-care a national priority; how new technologies and emerging community-based services can enable us to shift the healthcare focus from hospitals and nursing facilities to home-based care; why establishing a humane and dignified approach to end-of-life care has reached a critical tipping point.

Optimizing Generational Diversity: Four Cohorts Rethink Work, Money, Family, Retirement and Success

For the first time in history, four generations of active adults are simultaneously participating in the workforce and marketplace. Each has its own lifestyle values, attitudes about work and money, means of connecting and communicating, role models and marketplace preferences.

This high-impact presentation will examine: What key social forces have shaped each generation and produced their distinct, core lifetime characteristics? What does each generation hope to get fromand give totheir jobs/careers? How do you manage and motivate each generation, from encore workers seeking stimulation and self-worth, to older workers looking for balance and purpose, to mid-career workers trying to reboot their enthusiasm for a longer and more demanding worklife, to young workers struggling to enter the workforce during tough economic times. How does each measure success?

This presentation can focus on how to attract and retain valuable talent and enhance productivity through the creative use of flexible work arrangements, innovative learning, mentoring and sponsoring opportunities, sabbaticals, retraining, re-careering, flex-retirement, and creative compensation and benefits programs. Alternatively, it can orient toward the most effective ways to reach out toand connect withMillennials, Gen Xers, Boomers and members of the Silent Generation.

Influence: How the Rising Power of Women Will Transform Money, Men and the Marketplace

We have reached a tipping point where a critical mass of women, bolstered by unprecedented levels of education, workforce participation and escalating income are assuming more powerful roles in their familys purchasing decisions. This is particularly true in the traditionally male-dominated sectors of financial planning, real estate, automotive and technology. Yet most marketers dont fully understand how todays woman thinks, feels, cares and buys and how women and men are increasingly partnering to make large purchasing decisions. Drawing on proprietary Age Wave research as well as dramatic insights from her landmark new book, Influence: How Womens Soaring Economic Power Change Our World for the Better, Maddy Dychtwald explores how the ascent of women is transforming their relationship to their money, their mates, their families, their careers and the marketplace.

Her presentation examines: The historic scope of womens financial influence and their expanding monetary power; the five things that all men need to know about marketing to influential women; the key ways that women are transforming the workplace and leadership; and how theyre trying to use their increased clout to transform our world for the better.

(Note: This presentation can be customized for the financial services, healthcare, consumer products and retail industries.)

Generations & the Future of Housing

For the first time in history, four generations of adults are active participants in the workforce and marketplace. Each has its own lifestyle, values, attitudes, and hopes and dreams concerning home, work and money, means of connecting and communicating, and marketplace preferences. This high-impact presentation will explore these as well as the key social forces that have shaped each generation--Millennials, Gen Xers, Boomers, and the Silent Generation.

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