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Madeline Nelson  

Founder and CEO, Heads Music/Purple Cow Innovation

Madeline Nelson is a seasoned music executive with years of experience, ranging from the launch of R&B super group Blackstreet to her work with Michael Jackson, J. Cole and Wyclef Jean. She previously held the role of senior vice president of A&R/Artist Relations at Sony Music, where she served as liaison to CEO, Doug Morris, for all three of the major labels at Sony. Her shift to indie label CEO and founder of Purple Cow Innovation gave her a keen understanding of what products should go to market and best practises for organic entry of those products. Madeline firmly believes in exploring new technology as a strong way forward for the music business and embraces digital streaming services.


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