Madison Campbell is a young sexual assault advocate and technological innovator hoping to revolutionize the ways in which sexual assault is handled on a holistic scale. She is the Chief Executive Officer (CEO) of Leda Health.

In 2019, Campbell co-founded the company in Brooklyn, New York in order to create a system meant to solve the issues with how sexual assault is managed. She saw some fundamental problems, such as the fact that in the United States, 77% of sexual assaults are not reported and that there are only 1,231 registered sexual assault nurse examiners. She also considered how survivors feel physically and mentally and the impact this has on reporting.

While the initial idea was an at-home sexual assault examination kit, Campbell and her co-founder Liesel Vaidya realized that much more work must be done in order to resolve the widespread issues. Using her experience with mathematical modeling and epidemiology as well as policy and women’s rights, Campbell determined that the company was ready to evolve.

This grew Leda Health - the survivor company. The company is seeking to not only revolutionize forensic collection and testing but also to connect survivors with medical professionals and supportive communities to aid them in their recovery process. For sexual assault survivors, the restoration of autonomy and the administration of care is of the utmost importance. This is what Campbell, and Leda Health, aim to achieve.

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