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Madonna Badger is the Founder and CCO at Badger & Winters, a 2016 Advertising Age Small Agency Award winner, specialising in creating emotional connections with women. Madonna has been named one of Ad Age's Women to Watch, Daily Variety’s Gotham 50, Crain’s Forty under Forty, and Glamour’s Women Who Took Big Risks – And Reaped Big Rewards. In January 2016, her agency announced its commitment to never objectify in its work through #WomenNotObjects, leading Madonna to speak at events including Cannes Lions 2016, Clinton Global Initiative, 3% Conference, and being named as the See It Be It Ambassador at Cannes Lions 2017.
Seven years ago, Madonna Badger survived a terrible and unimaginable tragedy when she lost her three children and parents in a house fire. Today, she is an advocate to remove all objectification of women in ads, in honour of her daughters.
As a co-founder of a successful agency in New York, her life was all about advertising and her work helped her to regain her dignity and find a new reason to be alive.
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