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Magic Johnson          

Basketball Hall of Famer, Entrepreneur, Philanthropist & Motivational Speaker

NBA legend, two-time Hall of Famer, entrepreneur, philanthropist, motivational speaker… these are but a few of the honors and distinctions Earvin “Magic” Johnson has racked up over the years. Today, the business mogul has successfully parlayed his skills on the basketball court into multimillion-dollar success in the business world, propelling his company to the status of #1 urban brand in America.

During his 12-year NBA career, Johnson led the Lakers to five NBA championships and nine appearances in the NBA finals. He was named the NBA’s “Most Valuable Player” three times, earned All-NBA First Team honors nine times, participated in 11 All-Star Games, and concluded his career as the league’s all-time assist leader. Johnson was also a member of the gold medal Olympic "Dream Team". In 1994, he began his first year as the Los Angeles Lakers’ vice president.

Also an entrepreneur, Johnson is chairman and CEO of Magic Johnson Enterprises, which provides high-quality products and services primarily to ethnically diverse and underserved urban communities through strategic alliances, investments, consulting, and endorsements.

He is also chairman and founder of the Magic Johnson Foundation, which promotes HIV/AIDS awareness and prevention programs, community empowerment centers, and the Taylor Michaels Scholarship Program.

Named by Ebony magazine as one of America's most influential black businessmen in 2009, Johnson has numerous business interests and was a part-owner of the Lakers for several years. In 2014 Johnson became part owner of Los Angeles Sparks and the Los Angeles Football Club. As of 2015, he is the majority controlling interest of EquiTrust Life Insurance Company. Most recently, Johnson serves as an advisor to controlling owner and president of the Lakers, Jeanie Buss.

Speech Topics

Basketball Legend

HIV Survivor

An Evening with Magic Johnson

My Life: An Evening with Magic Johnson

The Magic of Creating Meaningful Consumer Experiences

NBA legend Earvin “Magic” Johnson is a Major League Baseball owner, two-time basketball Hall of Famer, Entrepreneur, Philanthropist, and the most powerful African-American businessman in the world. Magic will join us in San Diego to address two of the major themes of DMA2014: engaging with consumers and business as a force for good. As with all great business leaders, Earvin "Magic" Johnson recognized an opportunity and, with his with acute business acumen and unwavering commitment, has not only propelled his company to the status of #1 Brand in Urban America but also transformed Urban America. His unprecedented and innovative Starbucks partnership, alone, served as the catalyst for redevelopment in urban communities and is literally the blueprint for Corporate America’s engagement and success with urban consumers.


My Life


Magic Johnson will provide $100 million to fund loans to minority ...

Magic Johnson attends a game between the Kentucky Wildcats and the UCLA Bruins in 2017. (CNN) Magic Johnson may no longer be playing in the NBA, but ...

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