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Earvin "Magic" Johnson Jr. is an American former professional basketball player and former president of basketball operations of the Los Angeles Lakers of the National Basketball Association (NBA). Often regarded as the best point guard of all time, Johnson played 13 seasons for the Lakers and was honored as one of the 50 Greatest Players in NBA History in 1996. After winning championships in high school and college, Johnson was selected first overall in the 1979 NBA draft by the Lakers. He won a championship and an NBA Finals Most Valuable Player Award in his rookie season, and won four more championships with the Lakers during the 1980s. Johnson retired abruptly in 1991 after announcing that he had contracted HIV, but returned to play in the 1992 All-Star Game, winning the All-Star MVP Award. After protests from his fellow players, he retired again for four years, but returned in 1996, at age 36, to play 32 games for the Lakers before retiring for the third and final time.
Johnson's career achievements include three NBA MVP Awards, nine NBA Finals appearances, twelve All-Star games, and ten All-NBA First and Second Team nominations. He led the league in regular season assists four times, and is the NBA's all-time leader in average assists per game, at 11.2. Johnson was a member of the 1992 United States men's Olympic basketball team ("The Dream Team"), which won the Olympic gold medal in 1992. After leaving the NBA in 1992, Johnson formed the Magic Johnson All-Stars, a barnstorming team that traveled around the world playing exhibition games.
Johnson became a two-time inductee into the Naismith Memorial Basketball Hall of Fame—being enshrined in 2002 for his individual career, and again in 2010 as a member of the "Dream Team". His friendship and rivalry with Boston Celtics star Larry Bird, whom he faced in the 1979 NCAA finals and three NBA championship series, are well documented.
Since his retirement, Johnson has been an advocate for HIV/AIDS prevention and safe sex, as well as an entrepreneur, philanthropist, broadcaster and motivational speaker. His public announcement of his HIV-positive status in 1991 helped dispel the stereotype, still widely held at the time, that HIV was a "gay disease" that heterosexuals need not worry about; his bravery in making this announcement was widely commended. Named by Ebony magazine as one of America's most influential black businessmen in 2009, Johnson has numerous business interests, and was a part-owner of the Lakers for several years. Johnson also is part of a group of investors that purchased the Los Angeles Dodgers in 2012 and the Los Angeles Sparks in 2014. During Johnson's ownership of both teams, the Sparks won the 2016 WNBA championship, and the Dodgers won the 2020 World Series championship. Combining his playing career and sports ownership career, Johnson has 10 NBA championships, five each as a player and later as a minority-owner of the Lakers.
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The Magic of Creating Meaningful Consumer Experiences
NBA legend Earvin “Magic” Johnson is a Major League Baseball owner, two-time basketball Hall of Famer, Entrepreneur, Philanthropist, and the most powerful African-American businessman in the world. Magic will join us in San Diego to address two of the major themes of DMA2014: engaging with consumers and business as a force for good. As with all great business leaders, Earvin "Magic" Johnson recognized an opportunity and, with his with acute business acumen and unwavering commitment, has not only propelled his company to the status of #1 Brand in Urban America but also transformed Urban America. His unprecedented and innovative Starbucks partnership, alone, served as the catalyst for redevelopment in urban communities and is literally the blueprint for Corporate America’s engagement and success with urban consumers.
My Life: An Evening with Magic Johnson
HIV Survivor
Basketball Legend
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