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Earvin "Magic" Johnson        

President of Basketball Operations for the L.A. Lakers; Two-Time Basketball Hall of Famer, Entrepreneur, Philanthropist & Motivational Speaker

NBA legend, two-time Hall of Famer, entrepreneur, philanthropist, motivational speaker… these are but a few of the honors and distinctions Earvin “Magic” Johnson has racked up over the years. Today, the business mogul has successfully parlayed his skills on the basketball court into multimillion-dollar success in the business world, propelling his company to the status of #1 urban brand in America.

During his 12-year NBA career, Johnson led the Lakers to five NBA championships and nine appearances in the NBA finals. He was named the NBA’s “Most Valuable Player” three times, earned All-NBA First Team honors nine times, participated in 11 All-Star Games, and concluded his career as the league’s all-time assist leader. Johnson was also a member of the gold medal Olympic "Dream Team". In 1994, he began his first year as the Los Angeles Lakers’ vice president.

Also an entrepreneur, Johnson is chairman and CEO of Magic Johnson Enterprises, which provides high-quality products and services primarily to ethnically diverse and underserved urban communities through strategic alliances, investments, consulting, and endorsements.

In 2012, Johnson joined a partnership that purchased the Los Angeles Dodgers baseball team. He has also teamed up to build a new stadium and bring an NFL team back to Los Angeles, along with thousands of jobs.

He is also chairman and founder of the Magic Johnson Foundation, which promotes HIV/AIDS awareness and prevention programs, community empowerment centers, and the Taylor Michaels Scholarship Program.

Named by Ebony magazine as one of America's most influential black businessmen in 2009, Johnson has numerous business interests and was a part-owner of the Lakers for several years.In 2014 Johnson became part owner of Los Angeles Sparks and the Los Angeles Football Club. As of 2015, he is the majority controlling interest of EquiTrust Life Insurance Company. Most recently, Johnson serves as an advisor to controlling owner and president of the Lakers, Jeanie Buss.

Speech Topics

Basketball Legend

HIV Survivor

An Evening with Magic Johnson

My Life: An Evening with Magic Johnson

The Magic of Creating Meaningful Consumer Experiences

NBA legend Earvin “Magic” Johnson is a Major League Baseball owner, two-time basketball Hall of Famer, Entrepreneur, Philanthropist, and the most powerful African-American businessman in the world. Magic will join us in San Diego to address two of the major themes of DMA2014: engaging with consumers and business as a force for good. As with all great business leaders, Earvin "Magic" Johnson recognized an opportunity and, with his with acute business acumen and unwavering commitment, has not only propelled his company to the status of #1 Brand in Urban America but also transformed Urban America. His unprecedented and innovative Starbucks partnership, alone, served as the catalyst for redevelopment in urban communities and is literally the blueprint for Corporate America’s engagement and success with urban consumers.


My Life


Habitat For Humanity LA To Honor Magic Johnson - Look to the Stars

Habitat LA will honor its construction and real estate counterparts for their shared commitment to building a greater Los Angeles. Earvin "Magic" Johnson will be ...

Boosting Tech Diversity, With Magic Johnson’s Help

Jopwell raises $3.25 million to increase Silicon Valley’s diversity quotient.

When it comes to diversity in technology, many of the largest companies have workforces that are still fairly homogeneous. When Fortune looked at employee data from some of the bigger companies—like Facebook and Google—over the summer, numbers showed that white men held most of the general and leadership positions, for which the tech industry was roundly criticized in 2014.

Now one Y Combinator-backed startup says its online recruitment platform can help close that gap by connecting some of those same tech companies with minority job applicants—a mission that a handful of prominent venture capital firms, and NBA Hall-of-Famer Earvin “Magic” Johnson, are betting on.

Magic Johnson Celebrates 25 Years of Marriage With Epic, Star ...

A photo posted by Earvin "Magic" Johnson (@magicjohnson) on Sep 6, 2016 at 3 :24pm PDT. Magic's children -- Andre (whose mother is his ex, Melissa ...

Magic Johnson leaves Square board to focus on infrastructure fund

Earvin "Magic" Johnson is leaving Square's board of directors to focus on his own business.

Magic Johnson (and family) mark Clinton fundraiser on Instagram ...

Hillary Clinton couldn't pass up the chance to visit NBA legend and longtime supporter Earvin “Magic” Johnson this week on her fundraising swing through ...

Lakers promote Magic Johnson to president of basketball operations

In a dramatic move that drastically reshapes the leadership structure of one of the NBA's most illustrious franchises two days before the league's trade deadline, the Los Angeles Lakers have named Hall of Famer Magic Johnson as their new president...

Magic Johnson Announces He Will Step Down as Lakers Pres. of ...

Magic Johnson announced Tuesday he is stepping down from his role as the ... Lakers coaching staff fully expected to be fired in hours after the final game of the  ...

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