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Magic Johnson          

Basketball Hall of Famer, Entrepreneur, Philanthropist & Motivational Speaker

Earvin “Magic” Johnson has successfully parlayed his skills from the basketball court into boardroom as Chairman and CEO of Magic Johnson Enterprises (MJE). In 2012, Johnson made history when he became co-owner of MLB’s Los Angeles Dodgers. He also co-owns WNBA’s Los Angeles Sparks and MLS’s Los Angeles Football Club. He continues to expand his influence through businesses including: EquiTrust Life Insurance Company, ASPiRE television network and SodexoMAGIC. Through a newly formed fund, Johnson is investing millions of dollars on infrastructure improvement in the United States. He is also one of the leading investors in a number of minority-owned tech companies that include Uncharted Power, ShotTracker, Jopwell, Walker & Co Brands, and MiTú.

Speech Topics


Basketball Legend

HIV Survivor

An Evening with Magic Johnson

My Life: An Evening with Magic Johnson

The Magic of Creating Meaningful Consumer Experiences

NBA legend Earvin “Magic” Johnson is a Major League Baseball owner, two-time basketball Hall of Famer, Entrepreneur, Philanthropist, and the most powerful African-American businessman in the world. Magic will join us in San Diego to address two of the major themes of DMA2014: engaging with consumers and business as a force for good. As with all great business leaders, Earvin "Magic" Johnson recognized an opportunity and, with his with acute business acumen and unwavering commitment, has not only propelled his company to the status of #1 Brand in Urban America but also transformed Urban America. His unprecedented and innovative Starbucks partnership, alone, served as the catalyst for redevelopment in urban communities and is literally the blueprint for Corporate America’s engagement and success with urban consumers.

Books


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My Life
1993

News


Magic Johnson will provide $100 million to fund loans to minority ...

Magic Johnson attends a game between the Kentucky Wildcats and the UCLA Bruins in 2017. (CNN) Magic Johnson may no longer be playing in the NBA, but ...

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