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Maha Abouelenein
Entrepreneur, Reputation Guardian & Modern Communication Expert; Founder & CEO of Digital & Savvy; Forbes & Entrepreneur Magazine Contributor; Host, "Savy Talk Podcast"
Maha Abouelenein is a strategic communication expert and entrepreneur with over three decades of experience. As the CEO and Founder of Digital and Savvy, a global communications consulting firm with offices in the United States and United Arab Emirates, Abouelenein has been instrumental in orchestrating transformations in communication strategies for clients that includes global corporate giants, high-growth startups, sports organizations, top governments, CEOs and high-net-worth individuals.
With a reputation for delivering results, Abouelenein possesses a unique blend of creative, strategic, and analytical prowess, enabling her to guide projects from inception to execution. Abouelenein is about relationships—building, nurturing, and serving them. She advocates value creation and the pursuit of cultural relevance as the cornerstones of effective storytelling and communications.
Raised and educated in the United States to Egyptian parents, Abouelenein is home in both Western and Arab worlds, offering a global perspective that translates in her work. She serves as a bridge between cultures, providing invaluable support to companies and high-profile executives seeking to navigate business opportunities in the Middle East market, including the UAE, Saudi Arabia, and Egypt. She is active in the tech, sports, entertainment, and gaming industries. Abouelenein is an Advisor to LockChain.io and Global Gaming League, and sits on the Global Board of Directors of the Associated Press.
She handled communications for some of the world’s largest tech companies in the Middle East- from Google and Netflix to Udacity and Careem (Uber Middle East) and more. She helped PR Giant Weber Shandwick cement their presence in the Middle East, opening 18 regional offices and leading the Cairo operation. She supported the largest IPO & the largest acquisition in Egypt’s history at Orascom Telecom. She also supported promotions and sports marketing programs & strategic partnerships for the Olympics, NASCAR, ATP Tennis, Women’s Hockey, and the NFL at consumer product giant General Mills before becoming an entrepreneur.
A sought-after strategist and speaker, Abouelenein takes the stage to share her expertise on personal branding, reputation management, modern communications, and the transformational power of storytelling. She was honored as one of the most influential women in Dubai, named one of the most impactful Egyptians, and nominated as of one of Forbes Power Women of the Middle East. In the US, she was named by PR News as one of the Game Changers in the PR Industry and one of Minnesota’s Leading Women in Business by the Minneapolis/St. Paul Journal. Abouelenein is a contributor for Forbes and Entrepreneur Magazine contributor.
Abouelenein publishes a weekly newsletter, Savvy Talk, and hosts the "Savvy Talk Podcast," where she engages in thought-provoking conversations with industry leaders. Abouelenein passionately advocates for the power of storytelling and self-reliance in the modern age, emphasizing personal branding as a transformative pathway to leadership. She is a dual citizen, an avid tennis player, and resides in Wayzata, Minnesota, with her dog Coco.
Videos
Speech Topics
Have a Self-Reliance Mindset
To Maha Abouelenein, self-reliance is about having the power within you to achieve your goals, invest in yourself, and own your future. It is not about independence, individualism, or isolation.
This talk will show that there are five inherent characteristics of self-reliance: Taking initiative and innovating, adaptability and agility, decision-making, leadership, and growth mindset. When you embrace self-reliance, you understand when and where to seek help, leverage resources, and know your own limitations. Self-reliance includes the ability to adapt, evolve, and build resilience. The unexpected challenges, such as those brought about by the pandemic, require individuals to grow stronger and more adaptable.
Abouelenein argues that self-reliance is crucial for entrepreneurial success. Entrepreneurs who embrace self-reliance are more likely to succeed because they have the confidence to make tough decisions, problem-solve, and take necessary risks. Embracing self-reliance helps overcome the fear of failure. When you trust yourself to create value and understand your relationship with failure, you can take risks and learn from setbacks.
Reputation is Your Currency
In this talk, Maha Abouelenein asks you to think of your reputation in terms of currency: What's it worth, what’s its value, and how do you grow it and protect it? In today's business landscape, your reputation is the only currency that matters. A strong reputation not only opens doors but also protects you. Reputation is not just about what you say; it's about leadership and consistently demonstrating your values time and time again.
Abouelenein will discuss the importance of taking charge of your personal brand, reputation, and image because no one else will prioritize them for you. Audience members will learn that to build a solid reputation, you need to prioritize authenticity and transparency and commit to delivering on promises. Albouelenein shows that you can build trust by being genuinely authentic and making consistent contributions to the trust bank through storytelling and content creation. To thrive in today's digitally-driven society, you need to ensure consistency between your real-life interactions and your online personal brand. Audience members will feel empowered to make conscious choices that align with their values and contribute positively to their personal and professional growth when they recognize that reputation is their currency.
Maha’s Mantra: Stay Low, Keep Moving
The mantra "Stay low, keep moving" originated from a military context, advising soldiers to physically stay close to the ground and advance. Today, it's about focusing on what’s in front of you and continuing to move forward despite obstacles throughout your personal and professional journey.
Maha Abouelenein believes that practicing "stay low, keep moving" is part of mastering self-reliance. People who stay low and keep moving understand the significance of small, focused actions, recognizing that consistent effort and resilience lead to substantial outcomes. They prioritize showcasing their work, efforts, and contributions, allowing their achievements to speak for them instead of seeking recognition. People who stay low and keep moving understand that personal achievements and contributions outside of professional settings are equally, if not more, valuable. Valuing relationships, meaningful experiences, and contributing to society all contribute to personal and professional success.
Abouelenein will discuss how change and success are products of daily consistency and the regular pursuit of small goals, not grand gestures. The journey is a gradual accumulation of experiences, failures, and understanding.
Embrace Life-Long Learning
In this talk, Maha Abouelenein shares her belief that life-long learners cultivate curiosity by actively seeking information from diverse sources, including personal connections, online platforms, and various educational channels. They challenge and question their existing assumptions about themselves and the world to foster self-awareness and personal growth. Life-long learners embrace openness to change and willingly accept new information, recognizing that personal growth is directly linked to adapting and learning.
Abouelenein will encourage you to start your journey by surrounding yourself with diverse perspectives and engaging with people from different backgrounds, experiences, and viewpoints. She will urge you to practice mindfulness to become more aware of your thoughts and feelings, enabling you to let go of limiting beliefs and embrace new ways of thinking. You will hear the importance of stepping out of your comfort zone and trying new activities to discover hidden talents and interests and foster a growth mindset. Audience members will learn to embrace failure as a powerful teacher and view it as an opportunity to learn, grow, and overcome the fear of making mistakes.
Be a Long-term Player
To Maha Abouelenein, a long-term player is strategic and makes deliberate decisions based on delayed gratification or delayed outcomes. Being a long-term player is about relationships, and they approach every relationship by giving something of value and expecting nothing in return. They build authentic connections based on listening, reciprocity, and shared interests and goals. These players create value behind the scenes.
In this talk, Abouelenein will discuss how you can become a long-term player by initiating connections, offering help generously, expressing gratitude, and maintaining communication to fortify relationships.
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