Electronic Arts Inc. is a global leader in digital interactive entertainment. EA develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. EA has more than 300 million registered players around the world. Serving as Electronic Arts’ Chief People Officer, Mala Singh focuses on developing talent and cultivating the company culture. In this position, she oversees human resources, talent acquisition, facilities and corporate services.

Having taken a strong lead in organizational development and culture change, she helped redefine the company’s HR strategy. By incorporating HR data analytics into the goal-setting process and refocusing on employee experience and recognition, she empowers teams to do their best work and drive the company to be faster and more disruptive. Mala brings a rare blend of broad experiences, a commitment to her people, and knowledge of the talent and teamwork it takes to power a digitally driven organization. She spent nearly six years in various HR leadership roles at Electronic Arts, starting as HR lead for the Asia Pacific region and ultimately serving as vice president of HR for EA Labels.

“I’m proud to have had an incredibly diverse career – different geographies, settings, roles – and the privilege of working with and helping develop people across those varied experiences,” says Mala. “What I’ve learned by working in so many different cultures is the importance of listening carefully, analyzing the situation to find the right approach, and helping remove barriers that get in the way of people doing the best work of their careers.”

Human Resources, Employee Engagement, Employee Retention, Performance Measurement, Workforce Wellness, Employee Recruitment, Entertainment Industry, Digital Marketing, Digital Business, Corporate Culture, Entertainment