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Marc Mathieu      

SVP of Strategic Customer Transformation & Innovation at Salesforce, Former CMO at Samsung Electronics

Marc Mathieu leads Strategic Customer Transformation and Innovation at Salesforce. Previously, he was the Chief Marketing Officer of SAMSUNG Electronics USA. He has held various leadership roles in Marketing divisions of Fortune 100 & Global companies such as Coca-Cola, Unilever, and now, Samsung.

Mathieu is veteran in the Marketing world with a proven track record of success. Named CMO of Samsung Electronics America in 2015, he leads not only the marketing efforts of Samsung brands in the US, but also the company’s Global Marketing Center for Excellence.

Prior to joining Samsung, Mathieu was Senior Vice President of Global Marketing at Unilever. There he was responsible for the development of Unilever’s global marketing strategy ‘Crafting Brands for Life’, an initiative to build brands with purpose that improve the lives of the people they serve. Mathieu also oversaw the implementation of pivotal programs such as Project Sunlight, the first Unilever brand consumer initiative to motivate millions of people to adopt more sustainable lifestyles, and The Unilever Foundry, a platform that provides a single entry-point for innovative start-ups seeking to partner with Unilever.

Before Unilever, Mathieu was Senior Vice President Global Brand Marketing at Coca-Cola, where he was credited with Coke’s turnaround with the ‘Open Happiness’ strategy and the 'Coke Side of Life' global campaign. He also launched Coke Zero into 50 markets and developed the Company sustainability platform "Live Positively".

Mathieu left Coca-Cola in 2008 and founded the strategic brand consultancy, BeDo, which worked to build brands with purpose and fuse marketing and sustainability agendas. He sits on the Advisory Panel of the Guardian Digital and Media network and writes for Marketing Week magazine. He is a regular conference and keynote speaker on themes such as the Future of Marketing. Citizen of the world, Mathieu was born and raised in France and has variously lived across Asia, Europe and America. He now divides his time between London and Los Angeles


Samsung Hires Unilever's No. 2 Marketer Marc Mathieu
Samsung has hired Unilever's No. 2 global marketer Marc Mathieu as the tech company stocks up on CPG talent amid its struggles with Apple in mobile devices .

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