Maria Popova is noted for creating the blog "Brain Pickings," later renamed "The Marginalian," where she provides coverage on a range of topics such as literature, art, philosophy, and culture. In 2012, her website was included in the Library of Congress's permanent web archive. However, her written work extends beyond her blog, having contributed to reputable publications like The New York Times, The Atlantic, and Wired UK. In addition to her writing, Popova has participated in numerous speaking engagements and held roles such as MIT Futures of Entertainment Fellow and editorial director at the higher education social network Lore.

Popova's literary contributions also include a selection of books. "Figuring," published by Random House in 2019, reached No. 5 on The New York Times bestseller list and secured the 2019 Los Angeles Times Book Prize in the Science and Technology category. Other works include "The Snail with the Right Heart: A True Story" and her co-edited work "A Velocity of Being: Letters to A Young Reader," both published by Enchanted Lion Books. Beyond her written works, Popova is celebrated for her creativity, which was highlighted when Fast Company named her 51st among the 100 most creative individuals in business in 2012.

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