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Marie Swift    

President and CEO of Impact Communications

Marie Swift is president and CEO of Impact Communications, a full-service public relations & marketing communications firm serving the financial services industry. Many of her clients are high profile, industry celebrities, executives and thought leaders. Client names include New York Times best-selling author Lee Eisenberg, motivational speaker and #1 rated Wall Street coach Sarano Kelley, seven-time book author and media magnet Sheryl Garrett, father of the global financial life planning movement George Kinder, and top-producing financial advisors such as Mark Cortazzo, Scott Hanson, Brett Ellen, Myra Salzer, Tony Reguero and many more. She has extensive experience working with the media, promoting worthwhile business agendas, and helping individuals build and manage their personal brands. Her clients have appeared in/on CNN, Fox Business, the TODAY show, New York Times, Wall Street Journal, Parenting magazine, MSNBC, Forbes magazine, Worth magazine, Chicago Tribune, LA Times and more. Marie served as a top-rated coach for Sourcemedia’s Advisor Max and is frequently quoted in or published by industry magazines such as Financial Planning magazine, Research , Financial Advisor, Investment Advisor, and Advisor Today magazines, and Sheis a popular speaker at industry events, including multiple appearances at FPA national and regional events, NAPFA, Pershing/Lockwood University and the NFL Players Association (Financial Advisor Program). Prior to establishing her own firm in 1993, she served as Director of Corporate Communications for Worldwide Investment Network in Irvine, California, where she helped FNIC’s then #1 Top Producer attain and maintain that title for five consecutive years. She managed a staff of twenty that supported two dozen successful registered representatives, estate planners and wealth managers. Before entering the financial services industry, she owned and operated a catering company in Boulder, Colorado. Clients included prominent musicians and big venue performers. TOPICS • The Power of PR in Your Marketing Plan: How to Build Share of Mind and Transform Public Perception with a Glowing Media, Online and Social Presence • The Ultimate Leap Frog Strategy: How Books, White Papers and Published Articles Put You Way Ahead of the Competition • Marketing That Works for Advisors Today • Using Web 2.0 and Social Media to Build Relationships and Market Your Buisness (panel presentation w/compliance expert) • Redefining Your Value in Today’s Market

Speech Topics

Marketing and PR for financial advisors and allied institutions. Social media and digital marketing. Credibility marketing. Event marketing. Relationship marketing. Client experience. Articulating your value. Marketing that works for advisors today. Advis


Column for Financial Planning magazine

Marie Swift has been a regular contributor to Financial Planning magazine since 2005. Click the link to her author page above to access hundreds of articles written over the years.

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Marie Swift is a subject matter expert for the Advisor Roundtable on

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