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Marike van der Velden
Successful entrepreneur.
Marike van der Velden is a young, female and successful entrepreneur in a special industry. Her life takes an unexpected turn when she meets her former business partner during her studies Business Administration at the Erasmus University in Rotterdam. In 2006 they found luxury escortservice Society Service. Two years later, in 2008, Marike continues Society Service alone and with success after a buyout of her business partner. An article published in newspaper De Pers writes: “The past two years the turnover of Marike van der Velden’s escortservice has ten folded. The recipe? A sober entrepreurial spiritâ€. Marike wants to show that also in this industry you can work in an honest, transparent and legal way. “Most important is focus on the core and sticking to your norms and valuesâ€.
Entrepreneurship in this special industry is no different from entrepreneurship in any other industry according to Marike. Subjects such as customer focus and marketing are also of high priority at Society Service. By contributing in an innovative way to her customer focus and service commitment, based on the customers needs, Marikes clients are given a reason to come and return.
By having a clear picture of what her clients want and how they expect to find this, Marike holds an important marketing tool. Clients do not pass a window with a product on display but conduct a targeted search for a company that can meet a particular need. Different clients have different needs. Marike makes her company findable with search engine optimization (SEO) but turns prospects into clients with smart marketing tools. The high return rate is achieved by offering high quality reliable mediation with respect, integrity and discretion but mostly by actively managing relations. Society Service does not compete with rates, everybody can do that. Society Service distinguishes by service what not everybody can do.
Besides her activities as an entrepreneur, Marike works as a consultant for large and small companies, national and international. Small national companies mostly work with Marike for support during the start-up of a company. Larger international companies hire this young consultant to advice on innovation and intrapreneurship.
Marike van der Velden, and her company Society Service, has appeared often in the news, in media including Algemeen Dagblad, De Telegraaf, De Pers, Quote, Metro, Nieuwe Revu, Grazia, Cosmopolitan, Jackie, NRC en Carp.
Marike van der Velden: A special entrepeneur in a special industry!
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