Mario is a Senior Innovation Strategist at SAP Labs in Palo Alto, California and global head of the Gamification Initiative at SAP. He has worked in the past on a series of new SAP products and drives several communities around innovative topics at SAP. He has a Ph.D. in Chemical Engineering from the Vienna University of Technology and an undergraduate degree in International Business Management. He recently played through all levels of the iPad game Air Attack and currently works with his four year old son on reaching the final level of Angry Birds.

Innovation, Gamification Technology, Video Gaming, Advertising,