Marissa Mayer needs no introduction. She was the first female engineer at Google and the CEO of Yahoo from 2012 to 2017. Now, as cofounder of the contact-manager startup Sunshine, she wants to build software that deepens the human connection.

Launched in 2020, Sunshine is creating a portfolio of products that are "at the intersection of contacts, groups, events, celebrations," she told Business Insider. Think an old-school address book, digitized and optimized for younger generations. Mayer said she's looking forward to reaching even more users by helping people with everyday problems with their contacts — which could include getting rid of duplicate address-book entries, updating contacts with the newest information, and remembering birthdays.

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