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Marsha Vlasic    

President, Artist Group Intl.

Vlasic may be prexy of Artist Group, but she still travels and sees bands perform live before signing them. “I absolutely wouldn’t do it any other way,” she says. Each one of the acts she reps — from Muse to Silversun Pickups and Cage the Elephant — has a different story of how they came together. Usually, Vlasic says, it’s a process based on the group, its business manager and the rest of the team. She recalls being “incredibly moved and excited by what I saw” the first time she heard the Strokes in the early 2000s. “There were three of us in the Mercury Lounge on a late Sunday night in January.”

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