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Martin Solveig        

French Electro and Progressive House DJ and Producer; "Hello," "The Night Out" & "Hey Now"

It was just one record that catapulted Martin Solveig from a well-respected DJ into one of the most formidable producers and performers in the world. His music videos are renowned as by far the best in their class and his performances continue to electrify audiences in every corner of the globe. With his fourth studio album SMASH still seeing its release territory-by-territory, Martin continues to draw us into a world of pure and unparalleled fun

Martin Solveigs journey from playful DJ to superstar music maker is as animated as the man himself, so lets indulge in a spot of history still in the making.

Like so many, Martins love affair with music began at an early age, influenced by luminaries such as Prince, Lenny Kravitz, Stevie Wonder and Serge Gainsbourg. His eccentric taste and non-conformist attitude have been the backbone of what he is today a multi faceted artist. He sings, he produces, he deejays, he acts and occasionally he dances too as well as a spot of tennis.

Aged 21, Solveig started his own label called Mixture Stereophonic & released Heart of Africa. The track went on to sell 10,000 copies, offering a clear signal to Martin that a career in music was well worth pursuing. Martins first album, Sur La Terre released in 2002, achieved critical acclaim and enabled the Parisian to work with Salif Keita for whom he remixed Madan, one of 2003s biggest club anthems. The afro-disco bomb as well as Martins new funk driven Rocking Music both helped to catapult his career to a whole new level.

Next up came the Hedonist album, packed with a ream of hit singles such as Everybody, Jealousy and Rejection, and indicating quite clearly that Martin Solveig had well and truly arrived. Cest La Vie, Martins 3rd studio album, was his biggest to date, selling in excess of 300,000 copies and winning over fans from far and wide.

In 2009, Martin was presented with two of the most prestigious accolades any Frenchman could hope to win the Chevalier Des Arts et Des Lettres for his contribution to the arts, and the Artiste de Musiques Electroniques de lAnnee award at the French Victoires de la Musique further testament to his ever-growing popularity and truly forward-thinking music style and creativity.

As 2010 was drawing to a close it became very clear that Hello would be his biggest career landmark to date that is until now The genius creation that is the SMASH YouTube series, Solveigs own, came to define a new breed of music videos, signalling Martin as a creative force, more powerful than most of his contemporaries regularly described by many critics as being in a league of his own.

First came the legendary Roland Garros stadium, then the incredible Stade De France, a rooftop pool in Singapore as well as sequences shot in Japan. There really is nothing to halt the series from going on to achieving so much more. And this is without touching on the soundtrack that accompanies each episode.

SMASH is a modern day masterpiece, bursting at the seams with pure fun, frivolity and all capped off with timeless trademark sounds. Involving the undeniable talents of Dragonette, Bloc Party front man Kele, Sunday Girl plus US whirlwind DEV it brings Martin to new and dizzying heights.

With Solveigs magic and finesse for producing music so easily accessible came the demand from the biggest names in music, and right at the front was most successful female recording artist of all time - Madonna. The latter half of 2011 saw Martin Solveig achieve what is surely every pop producer's dream, immersing himself in the production of what will be Madonnas 12th studio album, entitled M.D.N.A. The lead single from said album, Give Me All Your Luvin, a Solveig produced masterpiece, is just one of 6 cuts that will surely cement the Frenchman as a solid production force in an industry that seems intent on exploding. Dance music meets pop is well and truly here, and Martin Solveig is all over it.

Everything the man approaches, he does with the same intensity and flare that has spanned his entire career; he has an innate ability to make each and every person in a room feel welcome, invited and free of inhibitions.

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