Maryam Banikarim Headshot
Report a problem with this profile
[email protected]

Maryam Banikarim  

Former Global Chief Marketing Officer, Hyatt Hotels Corporation; Executive in Residence at Columbia Business School

In March 2011, Maryam Banikarim was named Senior Vice President and Chief Marketing Officer of Gannett Co., Inc. She is responsible for all companywide marketing, communications and research efforts. She also serves on the Gannett Management Committee.

Prior to joining Gannett, Maryam served as Senior Vice President for Integrated Sales Marketing at NBC Universal. She worked across the company’s vast portfolio of content to develop custom, innovative marketing solutions on behalf of clients. As part of this role, she spearheaded marketing for Women at NBCU, Green is Universal and Healthy at NBCU. She also oversaw the company’s in-house creative agency, which leads, develops and implements the company's corporate marketing strategy and supports the company’s cross-platform sales initiatives.

Previously, Maryam was the chief marketing officer of Univision Communications Inc., the premier Spanish-language media company in the United States. She oversaw marketing and communications activities across the Company’s areas of operation, which include television, radio and online, representing a combined $2.1 billion portfolio.

Maryam led efforts to raise Univision’s profile within the business community, and helped connect clients with the growing U.S. Hispanic market. She joined Univision in 2002 as senior vice president, Strategic Marketing, and played a key role in growing incremental sales and revenue for the company.

Maryam has more than 15 years of broadcast, publishing, multimedia and advertising agency experience. Previously, she provided management and marketing consulting services to a variety of clients including Time Warner, Deutsche Bank and Bacardi Ltd. Her experience also includes roles as Publisher at Macmillan Publishing and General Manager and Marketing Director for Citysearch. In addition, Maryam was a member of the first integrated marketing solutions group at Turner Broadcasting. She began her marketing career in account management at Young and Rubicam.

Maryam earned a Bachelor of Arts in Political Science from Barnard College, where she won the Harry S. Truman scholarship. She also holds an MBA and a Master of Arts in International Affairs from Columbia University.

She has received multiple accolades over her career, and was most recently named as one of CableFAX’s “Most Influential Minorities in Cable (2010).” In 2009, she was recognized by The League of Women Voters of the City of New York as a Woman of Distinction and selected by Multichannel News as a “Women to Watch.” In 2008, Maryam was honored by the Girl Scouts Council of Greater New York as a Woman of Distinction, by the New York Post as one of the “50 Most Powerful Women in New York” and by Crain’s New York Business as one of their “40 under 40” rising stars. In 2006, Maryam was selected as one of Advertising Age’s “40 under 40” up-and-comers, and earned a place on Fast Company’s “Fast Fifty” list of corporate trailblazers and trendsetters.

Maryam sits on several boards including Advertising Week, Promax, Mt. Sinai Adolescent Healthcare Center and Prep for Prep. She has lived and worked in several countries, including Argentina, Brazil, France, Iran and the United Kingdom, and currently resides in New York City with her husband and two children.


No videos yet.


Hyatt's Global Marketing Head On How To Embrace Risk

Maryam Banikarim: I took the curvy road. Growing up, I thought I wanted to be an investigative reporter or a photojournalist.

Related Speakers View all

More like Maryam