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Matt Thornhill        

Winning Tomorrow | What Everyone Needs to Know to Leverage the Future

Matt Thornhill has started and run two think tanks focused on generations: the Boomer Project and GenerationsMatter. Now he operates SIR's Institute for Tomorrow, a think tank dedicated to helping organizations and communities learn whats coming and what to do about it today. For over 50 years, SIR has researched and studied the key trends that will shape tomorrow, and the people who will make tomorrow happen.

Matt is often in the media, having appeared on NBC Nightly News, CBS Evening News, MSNBC, NPR, CNBC, and in stories in The New York Times, The Wall Street Journal, USA TODAY, Time magazine and countless others.

In recent years, his firm has developed insights on the key trends that will impact the future for businesses and communities. Matt has given hundreds of presentations to organizations and communities about “the future we already know” -- key trends in demographics, society and culture that will impact every organization and community.

Matt is also the co-author of the acclaimed book Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Important Demographic Group, on sale at

Speech Topics

Generations @Work: Engaging Workers of All Ages

Three large generations are colliding in workplaces across the country. Sure, we know they are different, but what does it mean in the workplace? This informative session can be done as a keynote, breakout, or longer workshop for organizations trying to determine what to do to recruit, manage, engage, and retain workers of all ages.

Autotopia: The Future of Everything When Cars Drive Themselves

This new keynote is customized to your industry, organization, or region. Self-driving cars may seem like science fiction, but the reality is that they are coming, and soon. Their impact is going to extend far beyond how we get people and goods from A to B. Driverless vehicles will change everything from A to Z - where we live, how we live, where we work, and how we shop. This presentation will open your eyes and get you thinking about how to plan for a future when cars drive themselves.

Winning Tomorrow: How to Leverage The Future We Already Know

This popular keynote series focuses on the winning traits that companies, organizations, or communities need to have in order to be more successful tomorrow. It starts by teaching the audience how to become a futurist and how to apply a generational lens to make sense of what's coming. Then we share insights on the key trends about the future that's already coming.


Organizations of Tomorrow
Straight from Matt's blog
Straight from Matt's blog

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