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Matt Thornhill        

Generational Studies Expert, Founder of Think Tanks, Demographic Trends Analyst

Matt Thornhill has founded and led two think tanks focused on generational studies: the Boomer Project and GenerationsMatter. Currently, he heads the Institute for Tomorrow at SIR, a think tank committed to equipping organizations and communities with the necessary insights to anticipate and adapt to future challenges. For more than five decades, SIR has been at the forefront of identifying and analyzing the pivotal trends that will define the future, and the influential individuals who will shape it.

Thornhill frequently engages with the media and has been featured on platforms such as NBC Nightly News, CBS Evening News, MSNBC, NPR, and CNBC. His insights have also been included in The New York Times, The Wall Street Journal, USA TODAY, Time magazine, among others. His expertise in demographic, societal, and cultural trends has made him a sought-after source for understanding the forces shaping our world.

In addition to his research and media presence, Thornhill has delivered numerous presentations to various organizations and communities on "the future we already know"—a discussion of imminent demographic, societal, and cultural trends. He is also the co-author of "Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Important Demographic Group," available for purchase on Amazon.com. This book offers strategic insights into effectively engaging with America's boomer population, underscoring his role as a thought leader in demographic trends.

Speech Topics

Generations @Work: Engaging Workers of All Ages

Three large generations are colliding in workplaces across the country. Sure, we know they are different, but what does it mean in the workplace? This informative session can be done as a keynote, breakout, or longer workshop for organizations trying to determine what to do to recruit, manage, engage, and retain workers of all ages.

Autotopia: The Future of Everything When Cars Drive Themselves

This new keynote is customized to your industry, organization, or region. Self-driving cars may seem like science fiction, but the reality is that they are coming, and soon. Their impact is going to extend far beyond how we get people and goods from A to B. Driverless vehicles will change everything from A to Z - where we live, how we live, where we work, and how we shop. This presentation will open your eyes and get you thinking about how to plan for a future when cars drive themselves.

Winning Tomorrow: How to Leverage The Future We Already Know

This popular keynote series focuses on the winning traits that companies, organizations, or communities need to have in order to be more successful tomorrow. It starts by teaching the audience how to become a futurist and how to apply a generational lens to make sense of what's coming. Then we share insights on the key trends about the future that's already coming.

News

Organizations of Tomorrow
Straight from Matt's blog
Autotopia
Straight from Matt's blog

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