As Global Head Of Gaming for The Coca-Cola Company, Matt Wolf is responsible for the Company’s gaming strategy, partnerships and initiatives across all brands. In this role, Wolf identifies opportunities to authentically integrate the Company’s brands into the gaming culture, bringing value to the gaming community and driving brand loyalty and sales. Wolf taps over two decades of videogame industry experience to lead the Company into all forms of gaming including mobile, social, console and online. As a videogame industry veteran, entrepreneur and Primetime Emmy Award winner, he has helped shape the way consumers play by contributing through key roles in creative development, marketing, and business/content strategy. His work has also been recognized at Cannes, Webby Awards and SXSW. Matt began his career at Electronic Arts in 1992. Over the next six years he contributed to the production, design and marketing of several franchised titles and groundbreaking new originals. In 1998, Matt helped build Sega Entertainment by leading content strategy and product development. In late 2000, he founded Double Twenty Productions, an IP incubator and brand strategy boutique, specializing in gaming content development and digital integrated marketing.