Matthew Ball is the CEO of Epyllion, a diversified holding company which makes angel investments, provides advisory services, and produces television, films, and video games.

Ball is also a Venture Partner at Makers Fund, Senior Advisor to KKR, Senior Advisor to McKinsey & Company, and sits on the board of numerous start-ups. His first book, “The Metaverse”, was published in July 2022 and became an instant national and international bestseller. A fully revised and updated edition, "The Metaverse: Building the Spatial Internet," was released in 2024. Ball is also an occasional contributor to The Economist, holds bylines at Bloomberg, The New York Times, and the Wall Street Journal, and wrote the August 8, 2022 cover story for Time Magazine.

Epyllion is the majority shareholder in Ball Metaverse Research Partners, which provides the Index behind the world’s largest gaming and/or Metaverse-themed ETF, the Roundhill Ball Metaverse ETF, which can be found on the New York Stock Exchange (Ticker: METV), and was also the largest sector ETF launch of 2021.

Ball was previously the Head of Strategy for Amazon Studios, and an executive at The Chernin Group’s Otter Media and Accenture. In the 2000s, he was a full-time wildfire fighter in Canada.

Digital Marketing, Marketing, Venture Capital, Gaming, Video Gaming, Business Advisors, Cryptocurrency, Finance, Authors, SXSW, Modern Media, Technology, Innovation, Futurism, Virtual Reality, Virtual Worlds, Strategic Leadership, Metaverse Artificial Intelligence, Technology Futurism, E-Commerce,