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Matthew Luhn      

Former Pixar Animator, Story Artist, Creativity Expert & Author

Matthew Luhn is an accomplished storyteller, instructor, keynote speaker, and story consultant, with over 20 years’ experience creating stories and characters at Pixar Animation Studios. Alongside his story work in Hollywood, Matthew works with Fortune 500 companies, entrepreneurs, and other professionals how to craft and tell stories that bridge the gap between business and heart to build stronger brands and business communication.

Matthew’s most recent clients include Adidas, Facebook, BBC, Microsoft, Sony, Warner Brothers, Apple, Google, Clorox and many more.

Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films currently in development.

With over 20 years experience creating and developing dozens of films, TV shows, and video games, at Pixar, The Simpsons, ILM, and other studios, Matthew Luhn knows what it takes to create memorable stories with enduring characters. From filmmaking to business, Matthew’s story talks are beneficial to anybody wanting to improve their story skills, or learn the persuasion of great storytelling. In Matthew’s story seminar, he will share his process for creating new ideas and characters, how to develop great stories and story structure, and how to realize your story ideas from script to storyboards to finished product.

Speech Topics


TURNING IDEAS INTO ACTION

As one of the original story creators at Pixar Animation Studios, Matthew Luhn has heard thousands of great ideas over the last twenty years. Why do some of these ideas make great movies, while others don’t make the cut? The answer: the best Innovators and Directors have a process that focuses their team’s creativity into not only creating great ideas but also fleshing them out. It takes a special talent to focus the energy of a creative team and achieve powerful results. Matthew has that talent. Bringing a completely fresh perspective on how you can unleash creativity in your organization, Matthew’s inspiring presentation makes it possible to immediately generate new ideas that yield bottom-line results.  You’ll learn to:

  • Harness the power of innovation
  • Inspire colleagues to embrace the possibility of new ideas
  • Create a culture that encourages and nurtures new ideas
  • Achieve effect group brainstorming by using the “Yes and…” principle
  • Embrace fear and failing as a necessary part of the creative process
  • Overcome creative blocks

STORYTELLING FOR BUSINESS

“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” Story can be your most powerful tool of persuasion and leadership. By taping into the right side of your brain, the creative side, you’ll succeed in turning facts and figures into human experiences to captivate hearts and minds. For over twenty years, Matthew Luhn has been teaching Pixar directors and other business leaders how to connect with millions of people around the world through story. You’ll learn to:

  • Leverage the power of story
  • Master the three key elements of storytelling
  • Distill your mission statement into a 30 second to 3 minute compelling story
  • Recapture past memories, and build a story repository
  • Create well structured stories with the Story Spine
  • Express truth that moves people to positive action
  • Drive your story toward one unforgettable selling point

STORY AND BRANDING

The power of story has never been stronger, or more important when creating brands that reside within the hearts and minds of your customers, clients, and prospects. Brands that market their core beliefs by connecting with the human elements of story, the everyday struggles and celebrations of life, will be more effective than simply advertising a product with an overt pitch. Matthew Luhn, Pixar storyteller, is an expert on how to evoke emotional reactions and connections through images and branding. Matthew will explain the techniques he uses in filmmaking to harness the power of visual storytelling to evoke positive reactions towards your company's brand, and draw your customers in to wanting to take part and participate with the narrative of your brand. You’ll learn to:

  • Utilize the subtle differences between narrative and story when it comes to marketing a brand
  • Communicate your brands successfully by using images and the five senses
  • Harness the “Universal Truths” that connect with all people
  • Grow and sustain brand equity over time and cultures

WHY AND HOW WE TELL STORIES

BIG DATA AND STORYTELLING

Big data is changing everything from content development to culture itself. Matthew Luhn, 20 year Pixar Story Veteran, will share how big data is being used to create great stories and characters in films like Toy Story 3, Inside Out, and beyond. Matthew’s experience and insight will empower and inspire publishers, advertisers, and innovators on how to forge stronger, more meaningful connections with consumers.

STORY AND INNOVATION

IMAGES AND BRANDING

THE ART OF STORYTELLING AND PITCHING

HEROES AND LEADERS

INSPIRING CREATIVITY IN THE WORKPLACE

As one of the original story creators at Pixar Animation Studios, Matthew Luhn participated in building and sustaining the creative culture at Pixar from startup to the most successful filmmaking group in the history of Hollywood. Matthew’s engaging, and action-oriented talk will provide strategies on how to create a culture that encourages and nurtures new ideas, and embraces fear and failing as a necessary part of the creative process. Matthew demonstrates how to empower relationships and build trust through authentic communication.

HOW TO USE DATA FOR EFFECTIVE STORYTELLING

Big data is changing everything from content development to culture itself. Matthew Luhn, 20 year Pixar Story Veteran, will share how big data is being used to create great stories and characters in films like Toy Story 3, Inside Out, and beyond. Matthew’s experience and insight will empower and inspire publishers, advertisers, and innovators on how to forge stronger, more meaningful connections with consumers.

STORYSELLING

Storytelling is the #1 business skill necessary to connect, motivate, and lead people in today’s world. Stories compel us to engage in experiences, learn lessons, and define our values and ourselves within our organization. Matthew Luhn, 20 year Pixar Story Veteran, brings his experience creating and developing 10 blockbuster films at Pixar, and provides practical strategies that teach and inspire people and teams to connect more effectively with audiences. Matthew uses the power of storytelling to bridge the gap between business and heart, driving your story toward one unforgettable selling point.

News


Toy Story of Terror Sneak Peek: See the Evolution of a Single Frame

"This storyboard was drawn by Toy Story of TERROR! story artist Matthew Luhn and is from the sequence "Sleep Well Motel." Storyboards are drawn by story ...

Pixar Storyteller Matthew Luhn and Virtual Reality Pioneer Nonny de la Peña Headline New Conference at InfoComm 2017

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