STORY AND INNOVATION

BIG DATA AND STORYTELLING

Big data is changing everything from content development to culture itself. Matthew Luhn, 20 year Pixar Story Veteran, will share how big data is being used to create great stories and characters in films like Toy Story 3, Inside Out, and beyond. Matthew’s experience and insight will empower and inspire publishers, advertisers, and innovators on how to forge stronger, more meaningful connections with consumers.

WHY AND HOW WE TELL STORIES

STORY AND BRANDING

The power of story has never been stronger, or more important when creating brands that reside within the hearts and minds of your customers, clients, and prospects. Brands that market their core beliefs by connecting with the human elements of story, the everyday struggles and celebrations of life, will be more effective than simply advertising a product with an overt pitch. Matthew Luhn, Pixar storyteller, is an expert on how to evoke emotional reactions and connections through images and branding. Matthew will explain the techniques he uses in filmmaking to harness the power of visual storytelling to evoke positive reactions towards your company's brand, and draw your customers in to wanting to take part and participate with the narrative of your brand. You’ll learn to:

• Utilize the subtle differences between narrative and story when it comes to marketing a brand
• Communicate your brands successfully by using images and the five senses
• Harness the “Universal Truths” that connect with all people
• Grow and sustain brand equity over time and cultures

STORYTELLING FOR BUSINESS

“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” Story can be your most powerful tool of persuasion and leadership. By taping into the right side of your brain, the creative side, you’ll succeed in turning facts and figures into human experiences to captivate hearts and minds. For over twenty years, Matthew Luhn has been teaching Pixar directors and other business leaders how to connect with millions of people around the world through story. You’ll learn to:

• Leverage the power of story
• Master the three key elements of storytelling
• Distill your mission statement into a 30 second to 3 minute compelling story
• Recapture past memories, and build a story repository
• Create well structured stories with the Story Spine
• Express truth that moves people to positive action
• Drive your story toward one unforgettable selling point

TURNING IDEAS INTO ACTION

As one of the original story creators at Pixar Animation Studios, Matthew Luhn has heard thousands of great ideas over the last twenty years. Why do some of these ideas make great movies, while others don’t make the cut? The answer: the best Innovators and Directors have a process that focuses their team’s creativity into not only creating great ideas but also fleshing them out. It takes a special talent to focus the energy of a creative team and achieve powerful results. Matthew has that talent. Bringing a completely fresh perspective on how you can unleash creativity in your organization, Matthew’s inspiring presentation makes it possible to immediately generate new ideas that yield bottom-line results.  You’ll learn to:

• Harness the power of innovation
• Inspire colleagues to embrace the possibility of new ideas
• Create a culture that encourages and nurtures new ideas
• Achieve effect group brainstorming by using the “Yes and…” principle
• Embrace fear and failing as a necessary part of the creative process
• Overcome creative blocks