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Matthew Myers  

President & CEO of the Campaign for Tobacco-Free Kids; Anti-Smoking Activist

Matthew Myers is president and CEO of the Campaign for Tobacco-Free Kids, a leader in the fight to reduce tobacco use and its devastating consequences in the United States and around the world.One of the organization’s co-founders in 1996, he was initially executive vice president and legal counsel. Over the last 25 years, Myers has participated in virtually every major national tobacco-related legislative effort and has worked with state tobacco-prevention advocates.

Myers began his tobacco control work in 1980 when he joined the Federal Trade Commission and was responsible for the agency’s tobacco-related activity. Under his leadership the FTC in 1981 produced a report that led Congress to strengthen the warning labels on cigarettes and also initiated litigation against Brown and Williamson for deceptive low tar claims concerning Barclay cigarettes. Later, he was named the acting Deputy Assistant Director of the FTC’s Division of Advertising Practices.

In his position at the Campaign, Myers helped to lead the Campaign’s effort to defend FDA’s assertion of jurisdiction over cigarettes and smokeless tobacco products in 1996. Myers then served as a close advisor to the State Attorneys General in the 1990s when they sued the tobacco industry.

The Campaign for Tobacco-Free Kids later led the effort that resulted in 2009 in the US Food and Drug Administration being given authority over the manufacture, marketing and sale of tobacco products, including a requirement that cigarette packages carry graphic health warnings covering the top 50% of the front and back of all cigarette packages.

Among many other roles, he served on the first advisory committee reporting to the WHO director general on tobacco issues in 1999 and, the next year, co-chaired a US presidential commission on economic issues in tobacco-farming communities. In 2004, Harvard’s School of Public Health awarded Myers the Julius B. Richmond Award for his advocacy in preventing tobacco-industry marketing to children.

News


Juul e-cig is a 'genie you can't put back,' anti-tobacco leader says ...

"This is really the genie you can't put back in the bottle," Matthew Myers, the president of the nonprofit Campaign for Tobacco-Free Kids, told Business Insider.

Outgoing FDA chief issues proposal to limit sales of flavored e-cigs ...

"A public health crisis of this magnitude demands faster and more forceful action than the steps announced by the FDA," said Matthew Myers, president of the ...

McConnell Wants To Raise Minimum Age To Buy Tobacco To 21 ...

Matthew Myers, president of the Campaign for Tobacco-Free Kids, says the organization does not yet have a position on McConnell's legislation because it has ...

Do E-Cigarettes Do More Good Than Harm? - WSJ

Matthew L. Myers, president of the Campaign for Tobacco-Free Kids, takes the opposite position, arguing that the damage vaping is doing to youngsters is ...

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