Maura Horton Headshot
Report a problem with this profile
[email protected]

Maura Horton      

CEO of “MagnaReady,” a line of dress shirts embedded with magnets so that the wearer doesn't have to fumble with buttons.

Maura Horton designed MagnaReady shirts to close with washable magnets so her football coach husband could dress independently.

Her line of shirts, called MagnaReady, launched online in January.

They sell for $59.99 and are offered in 2 colors, white or blue. Already, she's sold more than 1,000, Horton said.

Horton's business goal is to expand her magnetic clothing line into department stores.

Meanwhile, she's working on a women's version of the shirt and hopes to launch kids' coats featuring her magnetic closing system in the fall.

Her personal goal as an entrepreneur is even more significant -- to help fund research into treatment that would help her husband recover.

She ultimately wants to donate a portion of all sales to the Michael J. Fox Foundation for Parkinson's Research.

Getting dressed shouldn't be a stressful task – living with a disability is hard enough. The concept for MagnaReady™ came about when my husband was diagnosed at an early age with Parkinsons disease.

By trade he is a college football coach. One day after a game he was trapped in the locker room unable to button his shirt.

Unfortunately, limited mobility is one of the side effects associated with Parkinsons, and his hands just were not working.

Luckily, a player noticed his struggle and buttoned his shirt for him. That night my husband came home and relayed the story.

He was embarrassed; embarrassed that he couldn't perform this simple task. He was thankful that he had someone to help him that day, but as someone that travels for business, he was anxious about getting into a situation while he was on the road.

As he shared his concerns, I knew right away how I could help him with this daily challenge.

By magnetically infusing the buttons on his shirts, I created a product that could restore freedom to his daily routine.

Related Speakers View all


More like Maura