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Mauro Porcini        

Chief Design Officer at PepsiCo

Mauro Porcini is PepsiCo’s first ever Chief Design Officer. He joined the food & beverage corporation in 2012 and in said role he is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Sodastream, Doritos, Lifewtr, bubly, Aquafina, Cheetos, Quaker, 7Up, Mirinda, amongst many others. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, fashion and art collaborations, retail activation, architecture, and digital media. He leads teams based in New York City, Purchase, Dallas, Chicago, Los Angeles, Orlando, Miami, London, Dublin, Moscow, Il Cairo, New Delhi, Shanghai, Bangkok, Mexico City, Sao Paulo and Cape Town.

Porcini is the host of his own successful video podcast “In your shoes - with Mauro Porcini” on Apple podcast, Spotify and YouTube, where he interviews inspiring personalities from the creative community worldwide.

Since 2020, he has been a presenter and judge on the TV show “New York by Design” and “America by Design”, airing on CBS and Amazon Prime Video.

In 2021 his first book was published, in Italian: “L’età dell’eccellenza – Come innovazione e creatività possono costruire un mondo migliore” (Il Saggiatore). His first book in English, “The Human Side of Innovation. The Power of People in Love with People” (Berrett-Koehler), focusing on innovation, design and leadership, is planned to be launched in October 2022.

Prior to joining PepsiCo, Porcini served as the first ever Chief Design Officer at 3M, where his mission was to build and nurture a design sensitive culture in a technology driven global corporation. His teams, based in the U.S., Italy, China and Japan, won many of the world’s most prestigious design and innovation awards.

Porcini began his professional career at Philips Design and then created his own design firm, Wisemad Srl, in Italy with the celebrated entertainment producer and music star Claudio Cecchetto. His work on wearable technologies has been showcased at the Louvre in Paris as well as the Seoul Art Center.

Over the years he has been on the board of directors for several organizations. Currently, he is the President of the Politecnico of Milan Foundation in the United States (Fellows of Politecnico), sits on the board of directors of the Design Management Institute of Boston, and on the advisory council of other design, art, innovation and business institutions.

Porcini is a fashion lover, but not a fashion addict – regardless of his collection of more than 300 pairs of shoes. He lives between New York City and the Hamptons with his wife Carlotta, with their daughter Beatrice, and with their two Pomeranians, Leone and Bella.

News


Mauro Porcini | Fast Company | Business + Innovation
As PepsiCo's first-ever chief design officer, Mauro Porcini is responsible for leading innovation by design across the company's food and beverage...

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