Maverick Carter is the CEO and co-founder of LRMR Management Company, where he oversees the company’s overall strategic direction and spearheads new business development initiatives both domestically and internationally. His role at LRMR extends to managing client relationships and providing strategic marketing and branding advice. Notably, Carter has been instrumental in securing a lifetime deal with Nike for his client LeBron James.

In addition to his duties at LRMR, Carter also serves as the CEO of The SpringHill Company. This multifaceted organization encompasses brands like UNINTERRUPTED and produces influential content such as "The Shop," which fosters critical cultural conversations. His leadership in both companies showcases his comprehensive expertise in the business marketing industry and his innovative approach to branding and partnerships.

Carter's influence extends beyond his business endeavors as he is also an active participant in several significant boards and councils. He serves on the Board of Directors for Live Nation Entertainment and Equinox Group. Furthermore, he contributes his insights to the Advisory Council for the Smithsonian’s National Museum of African American History and Culture, Walmart’s Opportunity Leadership Council, and the LeBron James Family Foundation. These roles underline his commitment to leveraging his professional success for broader societal impact.

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