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Max Valiquette is one of North Americas foremost experts on youth culture and marketing. He helped to found Youthography, and is an internationally recognized speaker on marketing, media, and modern consumers, and a published author on the same.
Over the course of Valiquettes career he has helped some of the biggest brands, organizations, and companies in the country connect to the elusive youth market, be it through consumer understanding or marketing initiatives. He currently acts as an independent consultant, working in strategic planning, marketing and media.
Valiquettes varied expertise makes him one of the most sought-after public speakers on youth culture, media, and marketing. As a prominent lecturer on these topics, he has made hundreds of presentations to tens of thousands of audience members in regards to connecting to young people, understanding media, and marketing to modern consumers. His speaking engagements have included being a four-time chairperson of Strategy Magazines Understanding Youth Conference as well as the Keynote speaker and lead presenter for Marketing Magazines Youth Access series. He hosted the youth issues talk show VoxTalk on TVOntario and is a regular guest-host and contributor to the Business News Networks, SqueezePlay. Valiquette also writes a marketing column for Canadian Business magazine.
Valiquette has a B.A. from the University of Ottawa, is a former Central Canadian Debating Champion, and has performed, as a sketch comedian, at Second City. Marketing Magazine named him one of Canadas most influential marketers. Valiquette is on the Board of Directors of the Canadian Media Fund, and spends his time with various charitable endeavours. Additionally, he was the Marketing Chair for the AIDS Committee of Toronto for their 2008 Fashion Cares event.
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