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Maxwell Luthy    

Director of Trends & Insights; TrendWatching, Author

Maxwell Luthy is the Director of Trends & Insights at TrendWatching. Maxwell has facilitated innovation workshops for the WWF, Samsung, the Dubai government and 3M. He has compiled bespoke research for clients including Walt Disney Imagineering, American Express, McDonald’s, Spotify and Intel.

Maxwell began his career in a London advertising agency, he founded a record label, and was a jury wrangler for Cannes Lions International Festival of Creativity. He has a degree in Economics & History from Bristol University.

As the former Global Director of tw:in (TrendWatching’s spotter network), he hosted meetups in Istanbul, Johannesburg and Paris, and worked with students at Parsons School of Design, London Metropolitan University, Rutgers and Cass Business School.

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