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Maxwell Planck      

Virtual Reality Technical Producer & Co-Founder of Oculus Story Studio

After graduating from MIT with a degree in Computer Science, Max joined Pixar as a technical director, solving the creative technical problems of making six animated feature films (Cars, WALL•E, Up, Brave, Monsters University, and The Good Dinosaur).

After 10 years, as amazing as Pixar is and will continue to be, Max felt that the technical problems of making a computer-animated film had been worked out. So, he left to find his next adventure and help build something novel, awe-inspiring and unsolved.

Max has found that challenge in virtual reality storytelling. This is what he was looking for, the next leap in how we tell stories and touch our audiences. There are enough technical and creative problems worthy of solving for the rest of his career and beyond.

As the technology and feature animation production specialist, Max and his co-founders joined the Oculus team to build Oculus Story Studio, a small team of technical artists from film and games bent on inspiring and educating the next generation of storytellers. They believe that virtual reality is the next great medium for telling meaningful stories that will shape our world culture.

Oculus Story Studio created Lost (Technical Supervision by Max) and Henry (Produced by Max), two of the first immersive shorts.

Speech Topics

  • Virtual Reality Storytelling
  • Building & Running a Virtual Reality Studio
  • Using a Game Engine to tell Stories
  • Immersive Virtual Reality (aka Immersive Cinema)
  • Positionally Tracked Virtual Reality - Oculous Story Studio is designing a computer generated experience running in a real-time game engine, where the user can walk around in the stories created. Building an experience that balances visual quality, performance, and readability of story is a unique challenge in "immersive cinema."


Oculus Launches Story Studio to Promote Virtual Reality Filmmaking ...

Maxwell Planck, is Story Studio's supervising technical director, who spent the past decade at Pixar solving the company's creative technical problems behind ...

Oculus' Pixar Exec-Led Story Studio Will Release VR Cinema ...

He's joined by Supervising Technical Director Max Planck, who solved technical animation problems for Pixar for 10 years on films like Up and Wall-E. The lean ...

Oculus Story Studio is the Pixar of virtual reality

Moments before Oculus Story Studio's new virtual reality short Lost reached its satisfying climax, I found myself in a compromised position. Sequestered in a private demo booth, I was involuntarily crouched down, covering my head in a defensive position and, I should add, squealing with delight...

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