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Mayur Gupta      

Chief Marketing and Strategy Officer at Gannett; Former Chief Marketing Officer at Freshly; Former Global VP for Growth & Marketing at Spotify; 40 Under 40 Leading Marketers

Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett – USA Today Network where he leads a team of strategists, brand marketers, growth hackers and data scientists to drive the company’s transformation from a news media platform to a digital content subscription marketplace. He is responsible to actualize Gannett’s mission to build trusted local communities where people thrive. He believes sustainable long term business growth happens at the intersection of Growing an Authentic Brand, Growing the User Base and Growing the User Value; these are inseparable efforts that amplify each other. The ultimate purpose of marketing is tangible and measurable growth both from a business and consumer standpoint, fulfilling their functional and emotional needs.

His team also drives the vision and strategy to establish a data-inspired marketing and growth engine for both the direct-to-consumer as well as B2B part of the business. He partners closely with the newsrooms, the product teams and the global revenue teams to steer the digital transformation. His organization includes strategy & operations teams, content and creative production studio, the data science and media teams as well as cross-functional always-on growth pods across brand awareness, acquisition, retention and partnerships that focus on clearly defined business and growth KPIs.

Prior to that, Mayur Gupta was the Chief Marketing Officer at Freshly where he led a team of brand marketers, growth hackers and data scientists to make Freshly an iconic lifestyle brand while driving breakthrough business growth. He was responsible to actualize Freshly’s mission to breakdown the barriers for healthy eating and inspiring a hundred million people to unlock their full potential to thrive.

Prior to that, Mayur was the Global VP for Growth & Marketing at Spotify. He was responsible for driving growth for Spotify across MAU, DAU & paid subscriptions by leveraging data driven always-on experiences; testing new business models, partnerships and engagement strategies along with establishing marketing capabilities for fans, artists and B2B brand partners. He drove the vision and strategy to establish a growth machinery and a connected marketing ecosystem for Spotify’s 2-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility. His organization delivered always-on, data driven, and contextual experiences for both fans and artists; inspiring behavioral change and ongoing participation; maximizing top line growth with targeted acquisition and longitudinal user engagement through the journey that drives lifetime value.

Mayur was the Chief Marketing Officer and SVP, Digital Platforms before that at Healthgrades responsible for Marketing, OmniChannel Solutions business and Digital Capabilities. He successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals.

He was the first ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. He successfully established a Global Marketing Technology organization at KC with responsibility for building a global, connected, digital ecosystem across Media, Content, Data and Commerce organizations. His oversight included everything from big data and analytics, media and content, eCommerce, CRM, mobile, social as well as driving innovation through a network of start ups, incubators and VCs.

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