Attention has become a currency nowadays. Big brands, corporates, online platforms, and social media are competing to capture our attention. Attention is money. But how attention works and how the brain decides to allocate its resources to something and ignore others? Mechanistic understanding of attentional responses is critical to drive our human interactions, business, and life in a way to be the top choice.

Mehdi Ordikhani is an expert in neuro-engineering of human attention and developed human-to-machine-interface systems to evaluate and improve human attention.

In parallel, Ordikhani has expanded his expertise to the business world with the focus on attention economy. Highly equipped with brain expertise as well as hands-on experience in Artificial Intelligence and Machine Learning skills, he provides advice to startups and juvenile talents to boost their businesses.

His TED talk was featured in Business Insider as one of the 9 most inspiring TED Talks in 2017. He has given multiple talks, for business and academic community in how to incorporate and utilize human attention in our business and life.

Neuroscience, TED, Research Scientist Technology, Science, Big Data, Data, Data Analytics, Engineering,