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Mel Lim    

Global Technology Storyteller and Brand Strategy Consultant; Expert in User Experience Design

Mel Lim is a global technology storyteller and strategy consultant. Her success record for growing and scaling companies has positioned her as one of the most sought-after consultants in the tech and software startup scene. Traditionally trained in architecture, Mel began her career designing retail centers, casinos, stadiums and hotels in Asia, Europe and the US.

Mel went on to found an innovation strategy and design agency, Mel Lim Design, that has garnered hundreds of industry accolades. Recognizing her knack for building businesses and products, Mel took her hybrid international background in design and strategy, and accelerated technology startups to multi-million dollar revenue generating enterprises, positioning them as market leaders and global brands.

Mel is currently the President of Maspira Groupe, a startup consultancy. She serves on multiple advisory boards, and lectures worldwide on crafting innovative experiences through mindfulness.

Mel seeks to understand and innovate the processes of designing brands and the ways they impact businesses and customers, both socially and environmentally. With more than 15 years of international experience in project management, user experience design and brand development, Mel works with Fortune 100 companies and others in the software and technology space to redefine and design their brands. Previous clients include Comcast, Varonis and Axure.

Mel commutes between sunny San Diego and NYC, and teaches her two boys how to draw like pros.

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