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Melissa Ben-Ishay    

President & Chief Product Officer of Baked by Melissa

Ever since she was a little girl, Melissa has loved to bake. So when she was fired from her job in advertising in 2008, Melissa decided from that moment on she was going to do what she loved. Drawing on inspiration from the care-free rock 'n' roll culture of the '60s and '70s and the idea that people should be able to taste more flavors without that post-dessert guilt trip, Melissa engaged the help of some key people in her life, and in 2009 opened the first Baked by Melissa shop, in New York City's SoHo district.


Bite-Size Idea Made a Big Difference for Cupcake Shop

During the 2008 recession, Melissa Ben-Ishay was fired from her advertising job. After hearing the news, Ben-Ishay's brother encouraged her to go home andĀ ...

Baked by Melissa opens in Roosevelt Field mall - Explore LI

Melissa Ben-Ishay opened her first shop in SoHo in 2009 and since then has opened 10 more in Manhattan, one at the Jet Blue Terminal at JFK Airport and oneĀ ...

How Baked by Melissa's founder bounced back from a layoff with a multimillion-dollar business

On the day Melissa Ben-Ishay was fired from her advertising job in 2008, she went home in tears. Then she started baking...

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