Melissa M. Proctor Headshot
Report a problem with this profile
[email protected]

Melissa M. Proctor      

Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks & State Farm Arena; Best Selling Author, "From Ball Girl to CMO"

Melissa McGhie Proctor is the Executive Vice President and Chief Marketing Officer of the Atlanta Hawks & State Farm Arena. In this role, Proctor oversees the day-to-day operations of the club’s marketing, Hawks Studios, live experience and production, brand merchandising, creative services, corporate social responsibility, brand communications and basketball development teams. She also works closely with executive leadership to provide strategy for the organization.

Proctor joined the organization in June 2014, when she was named Vice President of Brand Strategy. In her former role, she was responsible for brand development and building marketing & business plans that propelled the organization’s long-term strategy. Throughout her tenure with the Hawks, she has played an instrumental role within the company, spearheading internal corporate employee initiatives and executive communication.

Beginning her career with the Turner Broadcasting System, Inc., Proctor served in brand development and strategy positions for Turner Entertainment Networks (including TNT, TBS, Turner Classic Movies (TCM), truTV and Peachtree TV), Cartoon Network and Turner Media Group. Additionally, she helped to create the first Corporate Social Responsibility division in Turner’s UK office. Among her accomplishments, she was responsible for managing the naming and identity for the rebranding of Court TV as truTV, and leading corporate culture initiatives to foster employee engagement, collaboration and innovation.

Part of the NBA since high school, Proctor was the first “team attendant”/ ball girl for the Miami Heat organization, and in later years, returned to work for the Heat in the basketball operations division. Over her career, Proctor’s professional achievements have earned her accolades from a multitude of publications and organizations. She has been recognized with Leaders and Aspire Academy’s Leaders Under 40 Award; earned a mention on Atlanta Magazine’s 2018 list of Women Making a Mark, and was recently selected as part of the Sports Business Journal/Daily’s 2020 class of Forty Under 40. A published author, Proctor recently released her first book titled From Ball Girl to CMO.

Proctor holds a bachelor’s degree in communication from Wake Forest University and a master’s degree in design studies/branding from Central Saint Martins College of Art and Design at The London Institute. A native of Miami, FL, she now resides in the City of Atlanta.

Speech Topics


Women in Sports, Inspiration: Author of "From Ball Girl to CMO", Building a Brand, Innovation

News


The revolutionary path of Atlanta Hawks CMO Melissa Proctor

Melissa Proctor was promoted to chief marketing officer of the Hawks in 2016. Under her leadership, the organization has forged partnerships with groups such as I Am a Voter.

Related Speakers View all


More like Melissa